I use this app every day. It differs from other systems in that it segments problems, products, and social situations into different elements. It provides many detailed answers. I fed it an idea for a business and after the answer, I thought "I'll probably do something else." lol. The feedback provided will provide you with ideas you've never thought of when it comes to starting a business. The developer did a great job on this plugin. This is a must-have. Dorian