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Image Playground

By Apple
New Image Gen 4
Released: December 11, 2024

Overview

Image Playground is Apple’s on-device generative image tool inside Apple Intelligence. It creates playful visuals in three styles—Animation, Illustration, and Sketch—right inside apps like Messages and Notes, and is also available to developers via the Image Playground API.

Description

Image Playground lets you make fun, context-aware images without leaving your flow. You combine suggested concepts—people, places, outfits, activities, and vibes—or type your own idea, then choose a style and watch instant previews update as you tweak. It runs on device for speed and privacy on supported iPhone, iPad, and Mac hardware, and can optionally personalize results with people from your Photos while keeping that data local. The experience shows up wherever you work: in Messages for quick reactions, in Notes and Keynote for illustrations, and in a standalone studio for more control. Developers can tap the same capabilities through the Image Playground API to add fast, safe image creation to their apps, with consistent styles and guardrails so outputs feel at home across the system.

About Apple

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Last updated: October 3, 2025