On top of the large amount of the data that the tool provided, it helped me identify critical shortfalls in my idea, that I had not previously even thought about despite having developing my idea for a good while now. The tool also offered several suggestions on how to pivot my idea to increase the likelihood of success. For me, one of the suggestions required only a minor amount of work, but in turn allowed me to move from targeting a small niche to a large, proven customer base. This, for me, was the most valuable part of the report. I would recommend "TestYourIdea" for anyone serious about taking the step from an idea to an actual business. I feel like what I paid is incomparable to the potential hours and money saved by making the necessary changes now rather than later.