Here's a sample SMS for a special promotion:
```
Hi [FirstName]! Exclusive offer for our VIP customers: 20% off your next purchase. Use code VIP20 at checkout. Shop now: bit.ly/VIPsale23
```
Explanation of the message composition:
1. Personalization: Using [FirstName] to create a personal connection.
2. Exclusivity: Mentioning "VIP customers" to make the recipient feel special.
3. Clear offer: 20% discount, easy to understand.
4. Discount code: VIP20 is memorable and reinforces the VIP status.
5. Call to action: "Shop now" encourages immediate action.
6. Shortened link: bit.ly/VIPsale23 saves characters and allows for tracking.
To implement tracking:
1. Create a custom URL on bit.ly or a similar service.
2. Set up Google Tag Manager to track clicks on this URL.
3. Create a Goal in Google Analytics to measure conversions.
4. Use UTM parameters to track the campaign source, medium, and name.
This approach allows for detailed ROI analysis and optimization of future campaigns.
Speechmatics | AI Voice Agents
Mini tools
