As a performance marketing manager, I would analyze the website's performance and brand campaigns using the following standardized matrix:
| Metric | Details |
|--------|---------|
| Discounts | • Percentage off (e.g. 20% off) <br>• Dollar amount off (e.g. $10 off) <br>• Buy one get one free offers <br>• Free shipping thresholds |
| Featured Brands | • List of prominently displayed brands <br>• Any brand-specific promotions |
| Ad Placements | • Banner ad locations <br>• Sidebar ad locations <br>• Pop-up or overlay ads |
| Call-to-Action | • Language used (e.g. "Shop Now") <br>• Button designs and colors <br>• Placement on page |
| Landing Pages | • Custom landing pages for campaigns <br>• Conversion rate optimization elements |
| Tracking | • UTM parameters used <br>• Conversion pixels implemented |
I would visit the website and carefully document the details for each of these metrics to get a comprehensive view of the current performance marketing and brand campaigns running on the site. This structured approach allows for consistent analysis across different time periods or websites.