# January-February Marketing Calendar for Pinard Wine Bar
## January
### Week 1 (Jan 1-7)
- **Mon 1/1**: New Year's Day promotion on social media
- **Tue 1/2**: Reach out to local yoga studios for potential partnerships
- **Wed 1/3**: Create content for "Healthy Wine Pairings" campaign
- **Thu 1/4**: Contact Scottsdale hotels to update concierges on winter offerings
- **Fri 1/5**: Launch "Friday Flight Night" event promotion
- **Sat 1/6**: Host "New Year, New Wines" tasting event
- **Sun 1/7**: Share customer testimonials on social media
### Week 2 (Jan 8-14)
- **Mon 1/8**: Start planning Valentine's Day promotions
- **Tue 1/9**: Reach out to local women's groups for potential events
- **Wed 1/10**: Create and schedule social media posts for the week
- **Thu 1/11**: Contact local businesses for corporate event opportunities
- **Fri 1/12**: Launch "Wine & Cheese Pairing" workshop promotion
- **Sat 1/13**: Host "Blind Tasting Challenge" event
- **Sun 1/14**: Share "Sunday Sips" recommendation on social media
### Week 3 (Jan 15-21)
- **Mon 1/15**: MLK Day - Promote special holiday hours/offerings
- **Tue 1/16**: Reach out to local men's groups for potential events
- **Wed 1/17**: Launch email campaign for Valentine's Day reservations
- **Thu 1/18**: Contact local schools about potential giveback nights
- **Fri 1/19**: Promote "Wine & Art Night" collaboration with local artist
- **Sat 1/20**: Host "Around the World in 8 Wines" tasting event
- **Sun 1/21**: Share behind-the-scenes content on social media
### Week 4 (Jan 22-28)
- **Mon 1/22**: Start planning for Arizona Wine Month (February)
- **Tue 1/23**: Reach out to local fitness centers for potential partnerships
- **Wed 1/24**: Create content for "Wine 101" educational series
- **Thu 1/25**: Contact Phoenix business associations for networking events
- **Fri 1/26**: Launch "Friday Date Night" package promotion
- **Sat 1/27**: Host "Winemaker Meet & Greet" event
- **Sun 1/28**: Share customer-generated content on social media
## February
### Week 1 (Jan 29-Feb 4)
- **Mon 1/29**: Launch Arizona Wine Month promotions
- **Tue 1/30**: Reach out to local book clubs for potential events
- **Wed 1/31**: Create and schedule social media posts for the week
- **Thu 2/1**: Contact local spas for "Wine & Wellness" partnership
- **Fri 2/2**: Promote "Groundhog Day Wine Predictions" event
- **Sat 2/3**: Host "Bubbles & Bites" sparkling wine tasting
- **Sun 2/4**: Share "Super Bowl Wine Pairings" guide on social media
### Week 2 (Feb 5-11)
- **Mon 2/5**: Launch final push for Valentine's Day reservations
- **Tue 2/6**: Reach out to local cooking schools for collaboration
- **Wed 2/7**: Create content for "Wine Myths Debunked" series
- **Thu 2/8**: Contact local hotels for "Staycation & Wine" packages
- **Fri 2/9**: Promote "Galentine's Day" group reservation special
- **Sat 2/10**: Host "Pre-Valentine's Day Wine & Chocolate Pairing"
- **Sun 2/11**: Share "Sunday Sommelier Tips" on social media
### Week 3 (Feb 12-18)
- **Mon 2/12**: Final preparations for Valentine's Day
- **Tue 2/13**: Promote last-minute Valentine's Day offerings
- **Wed 2/14**: Valentine's Day - Special event and promotions
- **Thu 2/15**: Contact local charities for future giveback events
- **Fri 2/16**: Launch "Thank You" campaign for Valentine's guests
- **Sat 2/17**: Host "Wines of Love" themed tasting event
- **Sun 2/18**: Share romantic wine recommendations on social media
### Week 4 (Feb 19-25)
- **Mon 2/19**: Presidents' Day - Promote special holiday offerings
- **Tue 2/20**: Reach out to local theaters for "Pre-Show Wine" partnership
- **Wed 2/21**: Create content for "Wine & Movie Pairings" series
- **Thu 2/22**: Contact local wedding planners for potential collaborations
- **Fri 2/23**: Promote "End of Winter Wines" tasting event
- **Sat 2/24**: Host "Leap into March" wine preview event
- **Sun 2/25**: Share "Wine of the Month" feature on social media
### Additional Ongoing Activities:
- Update website content regularly
- Engage with followers on social media daily
- Monitor and respond to online reviews
- Analyze marketing performance and adjust strategies as needed
- Continuously research local events and opportunities for collaboration
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