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September 1, 2024

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Arcane

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Turn user insights into impactful LinkedIn posts

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Overview Discussion

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Overview

Arcane is a content marketing platform primarily geared towards startups. The main value proposition of the tool is turning user insights into engaging content for platforms like LinkedIn.

Arcane's features can be categorised into three main steps. The first step involves sharing industry insights and trends, assisted by the News Researcher App, which collates the most relevant news, articles, and trends related to your field of work.

The subsequent LinkedIn Opinion Drafter App transforms these articles into posts in the user's tone of voice. The second step leverages audience behavior gathered from forums, Reddit, and other platforms, offering themes and pain points to inspire subsequent LinkedIn posts.

The third step aims to optimise existing resources by repurposing blogs into LinkedIn posts, through the Blog to LinkedIn Converter App, helping save time and increase reach.

The platform also hosts several other apps that aid in researching recent news and target audience behaviour and preferences from Reddit and Twitter. Overall, Arcane presents a comprehensive suite of tools that simplify and enhance the task of content creation for startups.

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Pros and Cons

Pros

Tailored for startups

Intuitive industry-trend sharing

News Researcher App

LinkedIn Opinion Drafter App

Transforms articles to posts

Audience behavioural insights

Extracts from forums, Reddit

Blog to LinkedIn converter

Repurpose existing content

Saves time

Increases content reach

Diverse inbuilt apps

Twitter audience analysis

Readily tracks keywords

All-in-one content toolkit

Automatic copywriting functionality

Easy content recycling

Inspiration from user conversations

Increases post engagement

Creates industry expert image

Gathers wide theme range

Helps identify audience problems

Linkedin post drafting

Post in user's voice

Improved turnaround times

Reduces content creation from scratch

Streamlines industry news

Tracks Reddit mentions

Transforms reads into posts

User voice elevation

Free startup plan

View 26 more pros

Cons

Limited to LinkedIn optimization

No Facebook or Instagram support

Geared towards startups only

Focuses on English language content

Lacks robust API integration

Missing email marketing feature

Doesn't support other CMS platforms

No built-in social media scheduler

Analytics tracking is limited

No multi-user collaboration features

View 5 more cons

Q&A

What is Arcane?

Arcane is a content marketing platform primarily designed for startups. It offers a variety of integrated tools that aid in the process of content creation.

What is the main function of Arcane?

Arcane's main function is to turn user insights into engaging LinkedIn posts. It does this by analysing industry trends and audience behaviour, converting articles into user-specific tone of voice posts, and repurposing blog content into tailored LinkedIn posts.

How does Arcane assist in content creation?

Arcane assists in content creation through a three-step process. Firstly, it shares industry insights and trends via the News Researcher App. Secondly, it leverages audience behaviour data from various platforms to inspire LinkedIn posts. Lastly, it optimises existing resources by transforming blog content into LinkedIn posts.

What is the News Researcher App in Arcane?

The News Researcher App within Arcane collates the most relevant news, articles and trends related to your field. This information is then used to showcase your expertise and inspire LinkedIn posts.

How does the LinkedIn Opinion Drafter App work?

The LinkedIn Opinion Drafter App within Arcane works by transforming articles into LinkedIn posts that mirror the user's tone of voice in under a minute.

How does Arcane utilise audience behavior for content creation?

Arcane utilises audience behavior for content creation by automating the process of sourcing conversations from forums, Reddit and other platforms. This data is then used to identify themes, problems and pain points to inspire LinkedIn posts.

+ Show 14 more

What is the Blog to LinkedIn Converter App?

The Blog to LinkedIn Converter App within Arcane repurposes blog content into LinkedIn posts. It creates summary copy of long-form content and unique LinkedIn posts, saving startups time and increasing their reach.

Can Arcane help me increase my content outreach?

Yes, Arcane can increase your content outreach by optimising and repurposing existing resources. Using Arcane's Blog to LinkedIn Converter App, you can expand your reach by turning blog posts into LinkedIn content.

How does Arcane help in researching recent news?

Arcane helps in researching recent news through the News Researcher App which gathers the most relevant articles, trends, and news related to your field of work.

Can Arcane extract audience behaviour and preferences from Reddit and Twitter?

Yes, Arcane can extract audience behaviour and preferences from Reddit and Twitter. It does this via its Tracker Apps that source data from these platforms, providing insights into themes, problems and pain points being discussed by your audience.

How does Arcane help in turning user insights into LinkedIn posts?

Arcane turns user insights into LinkedIn posts by sharing industry trends via the News Researcher App, turning these insights into posts in the user's tone of voice via the LinkedIn Opinion Drafter App, and repurposing blog content into unique LinkedIn posts via the Blog to LinkedIn Converter App.

How does Arcane support startups in their content marketing?

Arcane supports startups in their content marketing efforts by offering a suite of tools that simplify the content creation process. These tools help startups generate content based on user insights, industry trends and audience behaviour, as well as repurpose existing blog content for LinkedIn.

What is the role of the Tracker Apps in Arcane?

The role of the Tracker Apps in Arcane is to streamline the audience research process. These apps automate the search across platforms like forums and Reddit to gather audience conversations, uncovering key themes, problems, and pain points that can inspire new LinkedIn posts.

Does Arcane offer any tools to repurpose existing content?

Yes, Arcane offers the Blog to LinkedIn Converter App, which is a tool designed to repurpose existing blog articles into new, engaging LinkedIn posts.

How does Arcane's feature of turning articles into posts in the user's tone of voice work?

The feature of turning articles into posts in the user's tone of voice works via Arcane's LinkedIn Opinion Drafter App. This innovative tool uses artificial intelligence to mimic the user's unique style and tone, transforming articles into personalised LinkedIn posts in under a minute.

Can Arcane help me save time in content creation?

Yes, Arcane can significantly save time in content creation by repurposing existing blog content into LinkedIn posts with the Blog to LinkedIn Converter App and by automating copy creation based on industry trends and audience behavior.

How can Arcane assist me in understanding my target audience's preferences?

Arcane assists in understanding your target audience's preferences through its Tracker Apps. These tools automate the process of researching audience conversations across platforms like forums, Reddit, and Twitter, providing deeper insights into their themes, problems, and pain points.

What types of startups can benefit from using Arcane?

Arcane can benefit all types of startups that aim to stake their place in the market through effective content marketing. By turning user insights into engaging content and repurposing existing material, Arcane caters to startups seeking to increase their reach on LinkedIn and other platforms.

Can Arcane automate the process of drafting LinkedIn posts based on an article URL?

Yes, Arcane can automate the process of drafting LinkedIn posts based on an article URL. This process is facilitated by the LinkedIn Opinion Drafter App, which quickly generates LinkedIn posts in the user's preferred tone of voice.

What is the function of the Reddit Audience Researcher within Arcane?

The function of the Reddit Audience Researcher within Arcane is to track mentions of specific keywords in subreddits of your choosing, providing valuable insight into your audience's discussions and preferences.

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