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Assembly is an end-to-end platform designed to streamline marketing workflows. It offers features to help marketers plan, draft, collaborate, schedule, and analyze content and campaigns.

With Assembly, users can organize their marketing content and campaigns in one central location, eliminating the need for messy spreadsheets or scattered documents.

The platform provides visibility across various social media platforms, email, and other content channels.For drafting and collaboration, Assembly offers a Notion-like editing experience and allows users to preview how their posts will appear on social media channels, complete with character count and realistic previews.

Users can also collaborate seamlessly with their team using streamlined comments and approvals.The scheduling and posting feature enables automatic post scheduling to popular social media platforms such as Instagram, Twitter, LinkedIn, and Discord.

Assembly supports various post types and functionalities, including Instagram Feed & Reels, Twitter threads, tagging on Twitter, and tagging businesses on LinkedIn.

Additionally, Assembly is expected to provide powerful analytics capabilities in the future, allowing users to track post and campaign performance, compare results across different post types and categories, and easily identify top-performing content.Assembly AI is an additional feature that allows users to convert blog posts, changelogs, or website content into LinkedIn or Twitter posts instantly.

Users can edit and schedule the AI-generated posts directly within Assembly.Assembly has garnered positive feedback from marketers, who appreciate its intuitive design, approval workflows, and calendar layout, which provide visibility across the entire marketing team and streamline productivity.

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January 22, 2023

Initial release of Assembly.marketing.

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Works but I cannot understand what's the use. I was expecting it to give me some videos

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Sadly is not working as described but they have pretty many things planned so maybe in the future it will.

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It's completely free, I created lots of posts with it

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Schedule to 9 platforms and save 20+ hours/month.

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Benjamin A

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Solid hub for socials. Schedules to a lot of platforms in one place with ai post ideas and short-form tools, plus a free tier to try things out. I like the planner and analytics, ui feels busy at first but once you learn the flow it moves fast.

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Pros and Cons

Pros

Streamlines content marketing workflows

Unified platform for planning/collaboration

Notion-like editing experience

Auto-scheduling to popular platforms

Supports multiple social media platforms

Realistic preview of social media posts

Post scheduling and automatic posting

Supports Instagram Feed & Reels

Supports Twitter threads, tagging

Supports tagging businesses on LinkedIn

Supports multiple profiles per channel

Upcoming powerful analytics capabilities

Track post performance across channels

Result Comparison across post types

Top-performing content identification

Transform existing content into posts

End-to-end planning and scheduling

Neutralizes need for spreadsheets

Organized tracking with labels and status

Team collaboration via comments and approvals

Improved visibility across marketing team

View 16 more pros

Cons

Doesn't support Facebook

No video support

No native mobile app

Analytics feature still pending

Doesn't support scheduling to email

No multi-language support

No geotargeting for posts

No API for integration

Not Open Source

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Q&A

What is Assembly?

Assembly is an end-to-end platform developed specifically for marketers to help streamline content and campaign workflows. It provides a unified platform for planning, drafting, collaborating, scheduling, and analyzing marketing content.

How can Assembly streamline my marketing workflow?

Assembly streamlines marketing workflows in several ways. It offers a centralized location to manage all marketing content and campaigns, eliminating the need for multiple spreadsheets or scattered documents. It also provides visibility across various social media, email, and content channels, enabling an organized tracking with statuses, labels, and campaigns across posts.

What are the key features of Assembly in regards to content and campaign management?

Key features of Assembly for content and campaign management include a central organization for planning with visibility across different channels, an easy-to-use draft with a Notion-like editing experience, preview of posts with character count and realistic previews, robust collaboration features like comments and approvals, and scheduling of posts across multiple social media platforms.

Does Assembly provide a unified platform for all marketing tasks?

Yes, Assembly provides a unified platform for all marketing tasks by allowing users to organize, draft, collaborate, schedule, and analyze all their marketing content and campaigns in one comprehensive platform.

What editing and collaboration features does Assembly provide?

Assembly offers a Notion-like editing experience, which simplifies the drafting of copy. You can also preview your posts to see exactly how they will appear on different social media channels, accounting for character count and realistic previews. Additionally, Assembly facilitates streamlined collaboration with your team through comments and approvals.

Can I schedule posts directly on social media platforms using Assembly?

Yes, Assembly has a scheduling and posting feature that allows you to automatically schedule posts to popular social media platforms such as Instagram, Twitter, LinkedIn, and Discord.

+ Show 14 more

Does Assembly support different post types and functionalities on various social media platforms?

Yes, Assembly supports different post types and functionalities across various social media platforms. This includes Instagram Feed & Reels, Twitter threads, tagging on Twitter, and tagging businesses on LinkedIn.

Can I preview my posts on Assembly before posting them?

Yes, Assembly allows users to preview their posts before they are posted on social media platforms. This preview includes a realistic visual of how the posts will appear, complete with an accurate character count.

Does Assembly offer any kind of analytics capabilities?

Assembly is planning on introducing powerful analytics capabilities in the future. Users will get analytics across different social channels on post and campaign performance and be able to compare results across different post types and categories to easily identify top-performers and outliers.

Can Assembly convert blogs into LinkedIn or Twitter posts?

Yes, with the feature Assembly AI, you can instantly convert any blog post, changelog, or website content into a LinkedIn or Twitter post.

How does Assembly AI work?

Assembly AI works by instantly converting any content on your website, such as blogs or changelogs, into LinkedIn or Twitter posts. Users can then edit and schedule these AI-generated posts directly from within Assembly.

What has been the feedback from users on Assembly's design and its approval workflows?

Assembly has received positive feedback from its users on its intuitive design and approval workflows. They particularly appreciate the calendar layout which provides visibility across the entire marketing team and streamlines productivity.

How can Assembly enhance my productivity in a marketing team?

Assembly can greatly enhance productivity in a marketing team by streamlining content and campaign management workflows. With capabilities such as planning, drafting, scheduling, and analyzing content in a centralized platform, team collaboration is enhanced and visibility across the whole team is increased. This leads to a more efficient marketing operation.

Can I get started with Assembly for free?

Yes, you can get started with Assembly for free by signing up on their website.

Does Assembly offer a free trial and do I need a credit card for it?

Yes, Assembly offers a 14-day free trial for new users. Creating an account for the trial does not require a credit card.

How can Assembly help social media managers?

Assembly can assist social media managers by providing them with a central location for planning and managing content, a platform for collaboration, and automated scheduling for posts across multiple social media platforms.

Does Assembly assist in planning and ideating campaign strategies?

Yes, Assembly assists in planning and ideating campaign strategies. It provides a coherent organization for planning with visibility across different channels. Statuses, labels, and campaigns across posts can also be organized and tracked.

Can Assembly eliminate the need for multiple spreadsheets?

Yes, Assembly eliminates the need for multiple spreadsheets by offering a centralized location where all your marketing content and campaigns can be managed, avoiding scattered documents and messy organization.

What is the functionality of Assembly's calendar layout?

Assembly's calendar layout provides visibility and organization for marketing teams. It streamlines and supercharges the marketing engine, providing a view of both product-focused and content-focused campaigns in one place.

Is Assembly beneficial for growth teams?

Yes, Assembly is beneficial for growth teams. It offers a unified platform to draft, plan, and schedule content, which enhances productivity. Additionally, its forthcoming analytics capabilities would provide valuable data to support strategic decision-making in growth campaigns.

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