Overview

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BobaBOBA is an AI ideation partner tool designed to assist businesses in their research and strategy development. The tool provides research signals and trends, enabling users to quickly analyze and summarize articles and earnings calls, among other resources.

It can also research articles and news on the web to help answer qualitative research questions. BobaBOBA can assist with brainstorming possible futures based on a strategic prompt, exploring opportunities, threats, plausibility, and probability of scenarios.

It achieves this by generating future-oriented stories that are informed by signals of change in business, culture, and technology. This process is known as scenario building, and its outcomes are useful for inspiring divergent product thinking, socializing learnings in a contextualized narrative, conducting resilience/desirability testing, and/or informing strategic planning.

BobaBOBA uses the Playing to Win strategy framework to assist users in brainstorming "where to play" and "how to win" choices based on a strategic prompt and possible future scenarios.

Additionally, the tool can generate storyboards for current or future scenarios, which may include illustrated scenes and customized scripts that describe customer journeys.

Overall, BobaBOBA is a valuable tool for businesses looking to stay ahead of the curve when it comes to researching and developing new strategies.

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May 9, 2023

Initial release of BobaAI.

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Pros and Cons

Pros

Researches web for articles

Analyzes and summarizes articles

Research signals and trends

Incorporates earning calls research

Assists with brainstorming

Creates 'where to play' strategies

Creates 'how to win' strategies

Scenario building feature

Targets future-oriented narratives

Generates storyboards

Customizable storyboard scripts

Guides product thinking

Provides resilience testing

Supports strategic planning

Helps socializing learnings

Plausibility and probability analysis

Tool for business strategies

Generates customer journey scenes

Conducts desirability testing

Analyzes Business, Culture, and Tech changes

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Cons

Lack of quantitative analysis

Unsuitable for real-time research

No collaborative features

No data privacy details

Limitations on strategic frameworks

Potentially biased research

Absence of third-party integrations

Lacks multilingual support

No offline mode

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Q&A

What is BobaBOBA?

BobaBOBA is an AI ideation partner tool developed to assist businesses in research and strategy development.

How does BobaBOBA assist with research and strategy development?

BobaBOBA lends a helping hand with research and strategy development by providing research signals and trends. It quickly analyzes and summarizes articles and earnings calls, and can research articles and news on the web to assist with qualitative research questions.

What are the research signals and trends provided by BobaBOBA?

BobaBOBA provides signals and trends that come from various resources like articles, news on the web, and earnings calls. These span a vast range of topics, making it an efficient research tool for qualitative research.

How does BobaBOBA help in analyzing and summarizing articles and earnings calls?

BobaBOBA possesses the ability to quickly analyze and summarize articles and earnings calls, making it efficient for businesses to digest large amounts of information quickly.

Can BobaBOBA help me with qualitative research questions?

Yes, BobaBOBA is very useful in helping businesses answer qualitative research questions by pulling data from articles and various news sources on the web.

How can BobaBOBA assist me in exploring opportunities and threats?

Using strategic prompts, BobaBOBA facilitates the exploration of opportunities and threats by brainstorming possible future scenarios. It assesses the plausibility and probability of these scenarios, aiding businesses in identifying potential opportunities and potential risks.

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How can I use BobaBOBA for scenario building?

In BobaBOBA, you can use scenario building by inputting a strategic prompt. BobaBOBA will then generate future-oriented stories that are informed by signals of change in business, culture, and technology.

What is the process of scenario building in BobaBOBA?

The process of scenario building in BobaBOBA involves generating future-oriented stories. These stories are a reaction to the signals of change in business, culture, and technology.

Can BobaBOBA assist with strategic planning?

Yes, BobaBOBA can assist with strategic planning. It does so by using the outcomes of the scenario building process to inform business planning decisions. These scenarios can be used to socialize learnings, inspire product development, conduct resilience or desirability testing, or directly inform strategic planning.

How does BobaBOBA apply the 'Playing to Win' strategy framework?

BobaBOBA applies the 'Playing to Win' strategy framework by assisting users in brainstorming 'where to play' and 'how to win' choices based on a strategic prompt and possible future scenarios. The tool generates potential strategies and key questions for businesses to consider.

How does BobaBOBA help in envisioning future scenarios?

By using a strategic prompt, BobaBOBA enables businesses to envisage potential future scenarios. These are informed by various changes in business, culture, and technology, thereby providing a well-rounded imagining of the future.

How can BobaBOBA assist in brainstorming strategies?

BobaBOBA helps in brainstorming strategies by using the 'Playing to Win' framework. This allows users to determine 'where to play' and 'how to win' based on a given strategic prompt and potential future scenarios.

What are the key features of BobaBOBA that make it valuable for businesses?

BobaBOBA is valuable for businesses due to its capabilities to brainstorm possible futures, analyze and summarize articles and earnings calls, research articles and news on the web, and assist businesses to explore opportunities, threats, plausibility, and probability of scenarios. Additionally, it uses the 'Playing to Win' strategy framework to assist users in strategy determination.

Can BobaBOBA generate storyboards for future scenarios?

Yes, BobaBOBA can generate storyboards for current or future scenarios. These storyboards can include illustrated scenes and customized scripts that describe customer journeys.

What kind of customer journeys can BobaBOBA describe?

The type of customer journeys BobaBOBA can describe are visually represented in the form of storyboards. These illustrate scenarios and are accompanied by customized scripts. They allow users to easily understand and present a customer's interaction with a product or service.

How can I customize scripts in BobaBOBA?

In BobaBOBA, scripts for the storyboards can be customized to fit the users' specific needs, allowing for adjustability and personalization.

What are some examples of qualitative research questions BobaBOBA can help answer?

BobaBOBA can assist in answering various qualitative research questions such as how certain industries are using generative AI today, the key challenges that retailers face going forward, how pharmaceutical companies are using AI to speed up drug discovery, and the key points from various earnings calls.

Can I use BobaBOBA to generate procedures and plans from gathered data?

BobaBOBA can process and analyze gathered data to generate potential strategies and key questions for businesses to consider in their planning, but procedural or operational plans would require analysis and decision-making from the business executives.

How does BobaBOBA analyze online content like Reddit feedback and earnings calls?

BobaBOBA can analyze online content by quickly examining and summarizing articles, earnings calls and even feedback from platforms such as Reddit. This enables businesses to gather a wide range of qualitative data from diverse sources.

Can BobaBOBA help me with desirability testing in my business planning?

Yes, BobaBOBA can assist with desirability testing in business planning. The outcomes from the scenario building process can be used for this purpose, making it a flexible tool for business testing and strategic planning.

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