Overview

Brand24 is an AI-driven social listening tool designed to provide real-time access to mentions and insights across platforms like social media, news, blogs, videos, forums, podcasts, and reviews.

Primarily targeted towards agencies, marketers, PR professionals and SaaS companies, this tool enables users to monitor their brand's online presence from over 25 million sources, track reach and measure brand awareness.

By producing detailed reports based on tracked data, users can measure and enhance their PR coverage and marketing efforts. The platform also provides sentiment analysis that helps segment positive, negative or neutral mentions about the brand.

Users can automate reporting to share insights within their teams. It also allows them to access customer insights and understand their preferences, thereby helping them in making data-driven business decisions.

Moreover, users can track various hashtags, find influencers, and measure the impact of their hashtag campaigns in terms of reach and engagement. Brand24 also includes features for online reputation management, market research, customer feedback, and competitive analysis.

Releases

Brand24Initial

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Initial release

March 19, 2024

elizaszczerbicka

wrote:

Initial release of Brand24.

elizaszczerbicka

@elizaszczerbick

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Joined: March 2024

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$79/year

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@ initial release

I tried it with some skepticism, but i just found 5 twitter posts and 1 article in Asia for my company i didn't even know existed, thank you!

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Pros and Cons

Pros

Real-time access to mentions

Access to 25 million sources

Detailed data-driven reports

Sentiment analysis

Automated reporting

Customer insight provision

Hashtag tracking

Influencer finding

Measure impact of hashtag campaigns

Online reputation management

Market research features

Customer feedback gathering

Competitive analysis

PR coverage measurement

Brand awareness tracking

Access both positive, negative or neutral mentions

Reach and engagement measuring

Ai Insights

Backlinks Checker

Comprehensive Reports

108 languages support

Advanced sentiment analysis

Brand24 tracks all public sources

Real time monitoring over 25,000,000 sources

Automatic sentiment analysis

Hashtag reach measurement

Hashtag volume measurement

Actionable and easily digestible word cloud

View 23 more pros

Cons

Doesn't support direct interaction

No keyword suggestions

No multi-account support

Missing advanced analytics

Included in lists

How to create your online course using AI tools

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Q&A

What is Brand24?

Brand24 is an artificial intelligence-driven social listening tool that provides users with real-time access to mentions and insights across various platforms, including social media, news, blogs, videos, forums, podcasts, and review sites. It allows users to monitor their brand's online presence from over 25 million sources, enabling them to track reach and measure brand awareness.

What are the key features of Brand24?

Brand24's key features include real-time brand monitoring, sentiment analysis, automated reporting, customer insight generation, hashtag tracking, influencer searching, and the measurement impact of hashtag campaigns. It's also equipped with features for online reputation management, market research, customer feedback, and competitive analysis.

How does Brand24 track brand's online presence?

Brand24 tracks a brand's online presence by monitoring over 25 million sources in real-time. It collects data about the brand's mentions and gestures across various platforms and provides this information to the users along with additional insights and metrics.

Can Brand24 monitor mentions across multiple platforms?

Yes, Brand24 can monitor mentions across multiple platforms. These platforms include social media, news, blogs, videos, forums, podcasts, reviews, and more.

How does Brand24's sentiment analysis feature work?

Brand24's sentiment analysis works by segmenting mentions about the brand into positive, negative, or neutral categories. This helps the user easily understand the public sentiment towards their brand across the various platforms.

Can I automate reporting with Brand24?

Yes, Brand24 allows users to automate reporting in order to share insights within their teams. This feature means that reports are automatically generated and distributed, saving time and ensuring that all team members are updated about the brand's online presence and public sentiment.

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How does Brand24 help in understanding customer preferences?

Brand24 aids in understanding customer preferences by collecting and analyzing data from mentions and insights across various platforms. It allows users to access these customer insights, helping them understand what their customers like or dislike about their products or services.

Can I use Brand24 for hashtag tracking?

Yes, Brand24 enables users to track various hashtags related to their brand or industry. It also offers the capability to find influential players that align with the brand's values and goals.

How does Brand24 help with online reputation management?

Brand24 assists with online reputation management by providing real-time updates of a brand's mentions across various platforms. It segments these into positive, negative, or neutral categories, thereby enabling users to promptly respond to any negative mentions and maintain their brand's online reputation.

How can Brand24 aid in market research?

Brand24 aids in market research by collecting data across various online platforms that account for more than 25 million sources. The insights and metrics derived can help brands to understand market trends, monitor competitors, and gauge customer preferences.

Can Brand24 be used for competitive analysis?

Brand24 can be used for competitive analysis. It allows users to monitor their competitors' online presence, reach, and brand awareness. Through this data, users can learn about their competitors' strengths and weaknesses and strategically plan their own marketing campaigns.

What is the reach of Brand24?

Brand24 can track a brand's online presence from over 25 million sources, offering a broad reach across various platforms including social media, news, blogs, videos, forums, podcasts, and reviews.

How does Brand24 help in measuring brand awareness?

Brand24 helps in measuring brand awareness by monitoring the brand's online presence from multiple sources in real-time, tracking reach, and analyzing sentiment. This allows users to assess how well-known their brand is among their target audience.

How can I share insights within my team using Brand24?

The automation feature in Brand24 facilitates sharing insights within teams. Detailed reports can be generated on a scheduled basis and shared within the team, ensuring all members are up to date with the latest brand insights for informed decision-making.

Does Brand24 allow for tracking of influencers?

Yes, Brand24 allows for tracking of influencers. It further provides you metrics to gauge their potential impact on the brand's reach and identify potential collaborations.

Can I use Brand24 for measuring the impact of hashtag campaigns?

Yes, Brand24 can be used for measuring the impact of hashtag campaigns. It allows users to track various hashtags, measure the reach, and volume of the mentions with the tracked hashtag.

What kind of detailed reports does Brand24 provide?

Brand24 provides detailed reports based on tracked data from over 25 million sources. These reports allow users to measure and enhance their PR coverage and marketing efforts, track influencer scores, and analyze sentiment about their brands.

How does Brand24 help in making data-driven business decisions?

Brand24 supports data-driven business decision-making by providing valuable insights from collecting and analyzing data from mentions, interactions, and sentiments about the brands on different platforms. Users can use these insights to understand their audience, make informed strategic decisions, and align their business objectives.

Does Brand24 have a feature for customer feedback management?

Yes, Brand24 integrates customer feedback management in its functionality. It collects customer feedback from various platforms and uses this to provide businesses with customer insights, which helps the brand to understand customer likes and dislikes and to make improvements.

What is the utility of Brand24 for agencies, PR professionals and SaaS companies?

Brand24 is highly beneficial for agencies, PR professionals, and SaaS companies as it offers tools and features that help monitor brand online presence, measure brand awareness, analyze sentiment, generate and share reports, as well as make strategic, data-driven decisions. The insights derived from the platform can further be used to enhance PR coverage and marketing efforts, and implement online reputation management.

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Brand24

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