Overview

Briefly is an AI-powered briefing platform primarily designed for enhancing creativity and efficiency in marketing efforts. Its key focus is to reduce budget wastage linked to poorly crafted briefs by facilitating the creation of standout marketing briefs significantly faster than traditional methods.

To achieve this, it uses a range of features such as Fastdrafts, which aids in producing the first draft in significantly less time. Built on marketing theory and best practice, Fastdrafts also utilize a vast array of innovative case studies.

Furthermore, tailored feedback is provided to transform good briefs into great ones, thereby achieving more effective work outcomes. In order to inspire and challenge their agency partners, users can also set creative and effectiveness expectations using thousands of personalized effectiveness case studies through the Inspiration feature.

Additionally, ensures that each brief aligns with strategic goals by seeking feedback based on key documents, plans, and priorities. Effective briefs and compliance are two other significant priorities inherent to the platform.

Enterprise-grade security, performance analytics, fine-grained admin controls, and personalized onboarding are further capabilities offered by Briefly.

The tool is trusted by marketers globally, ranging from startups to Fortune 500 companies.

Releases

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Initial release

September 5, 2022

Initial release of Briefly.

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Marketing briefs Briefly

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Marija Simeunovic

May 27, 2023

@ initial release

@Briefly

Not operating, you can just join a waitlist with 5000 queue as of May 27

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Prompts & Results

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Pros and Cons

Pros

Improves marketing effectiveness

Reduces costs

Smart templates

Live feedback

Personalised checklists

Collaborative briefing platform

Personalised brand library

Saves time on reviews

Free for first 100 users

Advanced security

Advanced permission settings

Generates briefs 9x faster

Trained on award-winning campaigns

Reduces budget wastage

Fastdrafts feature

Uses marketing theory

Uses best practice

Innovative case studies

Tailored feedback

Strategic alignment

Ensures brief compliance

Performance analytics

Fine-grained admin controls

Personalised onboarding

Secure for enterprises

Serves as creative inspiration

Feedback based on key documents

trusted by global marketers

Used by Fortune 500s

Helps achieve effective work outcomes

Connects to favorite tools

Strong emphasis on security

Role-based access control

Measurable ROI

Encourages creative and strategic thinking

Automated brief generation

Improves team collaboration

View 32 more pros

Cons

No offline functionality

No multilingual support

Feedback not instant

Limited templates

No support for non-marketing briefs

No mobile app

Limited integration with other tools

100 user limit for free version

Advanced features locked behind paywall

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Q&A

What is Briefly?

Briefly is an AI-powered briefing platform, which is specifically created to enhance the effectiveness of marketing and reduce the cost of poorly constructed briefs. It incorporates several tools for the creation of better briefs including AI-trained writing assistants, smart templates, personalized checklists, and a collaborative briefing platform.

How can Briefly help me write better marketing briefs?

Briefly incorporates numerous tools to help you generate superior marketing briefs. It uses AI-powered writing assistants trained on a vast number of superior campaigns to help craft briefs that foster the best creative work. The presence of smart templates and personalized checklists aid in generating high-quality briefs and saving time on internal reviews.

How does the AI in Briefly work?

The AI in Briefly works by learning from a large number of top-tier marketing campaigns and implementing this learning to structure, strategize and compose briefs that maximize creativity and effectiveness. It also works with several innovative features like Fastdrafts and Inspiration feature that accelerates and enhances the brief creation process.

Who can benefit from using Briefly?

Marketers across the world, ranging from startups to Fortune 500 companies, can benefit from using Briefly. It is essentially intended for those who want to improve their marketing strategies, reduce time investment and cost of marketing, and produce creative and effective briefs.

What is Fastdrafts feature in Briefly?

The Fastdrafts feature in Briefly allows users to generate a stand-out marketing brief quickly, based on marketing theory, briefing best practices, and resources from a large number of innovative case studies. With just one press of the tab button, one can obtain a draft of a superior marketing brief.

What does the personalised feedback from Briefly incorporate?

The personalized feedback from Briefly includes tailored prompts that guide users to craft a sharp, strategic version of their brief. This transformative feedback is designed to help users transition from good to great briefs and unlock more effective marketing work.

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What features does Briefly offer to encourage creativity?

Briefly encourages creativity by offering features such as Fastdrafts, which produces unique marketing brief drafts, and Inspiration feature, which sets the creative bar with personalized effectiveness case studies served during writing. These features, coupled with the AI-powered writing assistant, provide a platform for marketing teams to produce innovative and stand-out briefs.

Can Briefly be used for team collaboration?

Yes, Briefly offers a collaborative briefing platform where users can collaborate and contribute to brief creation and improvement. This promotes team collaboration and ensures that the final brief is comprehensive, effective, and covers different perspectives.

What specific security features does Briefly have?

Briefly offers enterprise-grade security. It provides fine-grained admin controls that can be used to regulate access levels and ensure that the right people get the correct level of access. Alongside, Briefly also offers performance analytics which adds to the overall security measures.

Is the Briefly platform free to use?

Yes, Briefly's platform is free to use for the first 100 users. This allows individuals and small teams to explore and leverage the benefits of the platform before deciding on a pricing plan suitable for their need.

What does Briefly offer for startups?

For startups, Briefly offers a platform to create exceptional marketing briefs using AI, reducing the time and effort generally required. The service being free for the first 100 users also makes Briefly well-suited for small businesses or startups looking for cost-effective solutions.

What are personalised checklists in the Briefly platform?

Personalized checklists in the Briefly platform are bespoke checklists that are tailored to a company's or user's specific needs. They are designed to guide the users in the process of brief creation and review, saving time on internal discussions and refining.

How is strategic alignment achieved in Briefly?

Strategic alignment in Briefly is achieved by providing feedback on each brief based on key documents, plans, and priorities. This ensures every brief aligns with strategic goals, making each marketing attempt more effective and targeted.

How can Briefly reduce the cost of my marketing efforts?

Briefly can reduce the cost of marketing efforts by streamlining the process of creating briefs, reducing the time spent on crafting and refining them. By creating more effective briefs, it facilitates a reduction in wasted marketing budgets which are usually spent on inadequately written briefs.

Are there any specialty resources Briefly offers like checklists and templates?

Yes, Briefly offers specialty resources such as Briefing 101, a useful guide for understanding and creating effective briefs, and templates, which users can utilize for their brief creation. These resources are aimed at simplifying the briefing process.

What kind of companies currently use Briefly?

Briefly is used by various marketers worldwide, from startups to Fortune 500s. This signifies trust and proves Briefly's capability in serving diverse needs in creating effective briefs.

How does Briefly help in reducing time spent on internal reviews?

Briefly reduces time spent on internal reviews through its personalized checklists and tailored feedback tools. These features ensure that all essential elements of an effective brief are considered during the creation itself. This saves substantial time usually spent on internal analysis and revisions.

How does Briefly's AI-powered writing assistant aid in creating briefs?

Briefly's AI-powered writing assistant aids in creating briefs by leveraging a vast array of successful marketing campaigns to direct the construction of effective and creative briefs. Furthermore, it supports the user in making the first drafts swiftly with the Fastdrafts feature, saving time and improving efficiency.

How does Briefly ensure compliance with marketing goals?

Briefly ensures compliance with marketing goals through its Business Intelligence Engine. This feature checks that every outgoing brief is in line with the strategic objectives informed by key documents and plans and priorities of the firm.

How does Briefly handle and ensure privacy?

Privacy in Briefly is managed through their comprehensive Privacy Policy and the implementation of enterprise-grade security. The platform has advanced security features and permission settings that ensure the privacy and confidentiality of user data and collaborative efforts.

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