Overview

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Hubble is an in-product user research and feedback platform that enables companies to create world-class products by gathering high-quality contextual feedback from targeted users.

With Hubble, companies can collect in-product feedback through SDK, prototype concept testing and create qualitative research questions and build study templates through the use of ChatGPT by OpenAI.

It also allows companies to segment users based on their attributes and track results in real-time for summary analysis and create beautiful reports. Heat maps and video clips are also available for understanding customer flow.

Companies can also create customized, unmoderated studies to collect any type of product feedback from usability testing to feature satisfaction. All this is available in a user-friendly platform that makes product research 10x easier.

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Initial release

December 15, 2022

Initial release of Hubble.team.

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Very useful, but for me, who only needs the simplest feedback functions, the on-boarding where they force me to do things I don't need to do is unbearable. I've done it once, but I'll never create an account on it again just for that reason.

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Pros and Cons

Pros

In-product user research

High-quality contextual feedback

Feedback collection through SDK

Prototype concept testing

Enables qualitative research questions

User segmentation based on attributes

Real-time result tracking

Summary analysis with reports

Heat maps and video clips

Customized, unmoderated studies

Usability testing capability

Feature satisfaction feedback

User-friendly platform

Efficient product research

No need for survey emails

Interactive tests with Figma prototype

Contextual user feedback at scale

Aggregated data access

Collecting and comparing respondent metadata

Screen recording for live studies

Design concept validation

Design preference testing

Auto-generated reports

Ability to target users

Collaboration with cross-functional partners

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Cons

High external panel recruitment costs

Requires SDK for feedback collection

No sync with traditional platforms

Lack of real-time interview support

Customization limited to studies

Q&A

What is Hubble.team?

Hubble.team is an in-product user research and feedback platform. It enables companies to gather high-quality contextual feedback from targeted users, facilitating the creation of world-class products. In-product feedback can be collected through SDK, prototype concept testing, and the creation of qualitative research questions through the use of ChatGPT by OpenAI. Hubble's platform includes user segmentation, real-time result tracking, report generation, heat maps, video clips, and customizable unmoderated studies.

How can I collect feedback through Hubble's SDK?

Through Hubble's SDK, feedback is collected in-product. This allows companies to highlight product features, components, and user flows to collect detailed user feedback at scale.

What is prototype concept testing in Hubble?

Prototype concept testing in Hubble allows for the testing of concepts and prototypes before a real product is built. This involves the creation of click-through interactive tests by simply copying and pasting a Figma working prototype.

How does Hubble use ChatGPT by OpenAI?

Hubble makes use of ChatGPT by OpenAI to create qualitative research questions and build study templates. Through this collaborative conversation-based model, comprehensive insights into user preferences, behaviour, and feedback can be generated.

What is the Hubble x ChatGPT feature and why is it useful?

The Hubble x ChatGPT feature is a qualitative research tool that leverages the capabilities of OpenAI's ChatGPT. It enables the creation of study templates and the formulation of research questions. It's useful in understanding user behaviour, collecting contextually rich feedback, and helping teams make better-informed decisions based on user insights.

How does Hubble help in segmenting users based on their attributes?

Hubble offers a feature that allows companies to segment users based on their attributes. This aids in targeting the right users during product usage, ensuring that insights are gleaned from actual users. Thus, feedback gathered is relevant and authentic.

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Can I track results in real-time with Hubble?

Yes, Hubble provides a feature for companies to track results in real-time. This provides constant insights into user interactions, helping teams make timely decisions.

Is it possible to create reports using Hubble?

Yes, Hubble allows companies to create beautiful, auto-generated reports. These reports can be shared within the team to disseminate insights and facilitate cross-functional collaboration.

What are heat maps in Hubble and how can they be used?

Heat maps in Hubble provide actionable insights from individual participants. They show patterns of user interaction with the product, indicating areas that receive the most attention and those that get overlooked. These visual representations allow for an easy understanding of user behaviour towards different product features.

Does Hubble provide video clips for understanding customer flow?

Yes, Hubble provides video clips for understanding customer flow. These recorded clips for live studies assist in understanding your customer's journey and interaction with the product in a better way.

Can unmoderated studies be customized in Hubble?

Hubble allows for the customization of unmoderated studies. This feature elevates research capabilities and enables the collection of any type of product feedback, ranging from usability testing to feature satisfaction and concept tests.

How can Hubble help in collecting feedback related to feature satisfaction?

Hubble aids in collecting feedback related to feature satisfaction by facilitating the creation of customized unmoderated studies. These studies get contextually rich and precise feedback from the actual users about their satisfaction with different product features.

What type of feedback can Hubble collect from usability testing?

In terms of usability testing, Hubble gathers feedback related to the functionality and user-friendliness of a product. It collects user reactions to various aspects of the product, including simplicity of use, navigation, design aesthetics, error handling, and overall user satisfaction.

What are some sample scenarios where Hubble can be used?

Hubble can be used in a variety of scenarios. This includes prototype concept testing before the actual product is built, in-product surveys for collecting feedback at scale, creation of research questions with Hubble x ChatGPT, and use of customizable, unmoderated studies for collecting any type of product feedback.

Is it difficult to use Hubble for product research?

Despite its vast features, Hubble is designed to be user-friendly. It simplifies the process of product research, making it up to 10x easier than traditional methods.

How is Hubble different from traditional user research platforms?

Hubble differentiates from traditional user research platforms by offering in-product user research, eliminating the need for survey emails or research calls. It gathers feedback from real users during product usage, synchronizing user research with their interactions, unlike traditional platforms that often miss this contextual richness.

Can Hubble help me cut down on external panel recruitment costs?

Hubble's platform allows companies to directly engage with their users, negating the need for external panel recruitment. It cuts costs associated with recruiting panels externally, making the whole process more efficient and cost-effective.

How does Hubble ensure that it collects high quality feedback from real users?

Hubble collects high-quality feedback from real users by focusing on in-product user research. By asking users to provide feedback while they're actively using the product, Hubble gathers authentic, contextual, and relevant insights.

What type of studies can be created using study templates in Hubble?

Study templates in Hubble can be used to create a wide variety of studies. These include usability tests, feature satisfaction assessments, design preference tests, concept tests, and many others. The templates make the process more streamlined and efficient.

How does Hubble help in making product research easier?

Hubble simplifies product research by providing an all-in-one platform that facilitates gathering in-product feedback directly from users. This method reduces recruitment costs, eliminates research calls and survey emails, and allows for real-time results tracking and auto-generated reports. User segmentation and customizable studies further the efficiency of the process, making product research significantly easier.

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