Overview

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Klaviyo's SMS Assistant is an AI-driven tool that helps marketers create compliant text message copy quickly and easily. With the SMS Assistant, marketers can plug in a few descriptions about their SMS campaign and generate examples of compliant SMS copy in seconds.

Using machine learning, the SMS Assistant creates a tailored set of messages based on the type of campaign (e.g. promotional, product announcement, newsletter, etc.) and a brief description of the campaign.

It also provides two shorter messages that only require one SMS to send, and one longer message that utilizes two SMS to send. Through the SMS Assistant, marketers can easily generate content that meets compliance requirements and helps them to craft messaging that informs and delights their target audience.

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Klaviyo SMS AssistantInitial

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Initial release

November 4, 2022

Initial release of Klaviyo SMS Assistant.

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Freemium

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$20/month

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Monthly

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Sms marketing Klaviyo SMS Assistant

SMS marketing

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Pros and Cons

Pros

Generates compliant SMS copy

Tailors text per campaign

Two short SMS options

One two-SMS length option

Automates SMS copywriting

Trained for mobile regulations

Helpful for new marketers

Reduces content creation time

SMS writing inspiration

4 campaign types supported

Creates context relevant messages

Allows campaign information input

Generates 3 messages at once

Option to get more ideas

Regulations compliance confidence

Auto-append to existing text

Quick SMS campaign creation

Cloud-based

mainstream integration features

Great tool for product announcement

Detailed documentation

View 16 more pros

Cons

Generates only 3 messages

Limited to text message campaigns

Limited campaign types

Promotions, Product Announcements, Newsletter

No multi-language support

Automated copy may lack authenticity

Requires detailed campaign descriptions

Message replacement not customizable

Lacks advanced tailoring options

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Great tools for eCommerce

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Jev Grant

Q&A

What is the Klaviyo SMS Assistant?

The Klaviyo SMS Assistant is an AI-driven tool that aids marketers in the creation of compliant text message copy in a fast and efficient manner. It allows marketers to input a few descriptions about their SMS campaign and then generates examples of compliant SMS copy based on the type of campaign.

How does the Klaviyo SMS Assistant help marketers?

The Klaviyo SMS Assistant helps marketers by allowing them to create compliant text message copy quickly and easily. Just by plugging in a few descriptions about the SMS campaign, marketers can generate compliant SMS copy within seconds. The tool also helps marketers craft messaging that informs and delights their target audience.

What key features does the Klaviyo SMS Assistant offer?

The Klaviyo SMS Assistant comes with the feature of creating a tailored set of messages based on the type of campaign and a brief campaign description. It provides two shorter messages that only require one SMS to send, and one longer message that uses two SMS to send.

How does the Klaviyo SMS Assistant use machine learning?

The Klaviyo SMS Assistant uses machine learning algorithms to create messages based on the type of campaign (such as promotional, product announcement, etc.) and a brief description of the campaign, ensuring the creation of appropriate and engaging SMS content.

How fast can the Klaviyo SMS Assistant generate compliant SMS copy?

The Klaviyo SMS Assistant is designed for speed and efficiency. Once a marketer inputs a few descriptions about their SMS campaign, the tool is able to generate examples of compliant SMS copy in mere seconds.

How is the Klaviyo SMS Assistant helpful for promotional campaigns?

For promotional campaigns, the Klaviyo SMS Assistant proves extremely useful. By selecting 'Promotion' as the campaign type, the tool generates content related to urgency and sales, enabling marketers to quickly craft compelling promotional messages.

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Can the Klaviyo SMS Assistant assist with product announcements?

Yes, the Klaviyo SMS Assistant can assist marketers in creating effective product announcements. The user just needs to select 'Product Announcement' as the campaign type and provide a brief description of the product or campaign. The tool will then generate tailored announcements.

How does the Klaviyo SMS Assistant comply with compliance requirements for SMS?

The Klaviyo SMS Assistant is trained to be compliant with mobile carrier regulations. It possesses knowledge of forbidden SMS content and avoids incorporating such content. This ensures that all messages generated meet compliance requirements.

Who is the target audience for the Klaviyo SMS Assistant?

The primary target audience for the Klaviyo SMS Assistant are marketers. The tool is designed to assist both those who are considering SMS marketing for the first time as well as those who already have experience with SMS marketing.

What types of messages can the Klaviyo SMS Assistant create?

The Klaviyo SMS Assistant can create a variety of message types. Depending on the type of campaign selected - be it promotional, product announcement, newsletter, or other - the tool generates tailored messages accordingly.

Can the Klaviyo SMS Assistant help create newsletter content?

Yes, the Klaviyo SMS Assistant can help with newsletter content creation. Upon selecting 'Newsletter' as the campaign type, the tool generates relevant content accordingly.

What length of messages can the Klaviyo SMS Assistant produce?

The Klaviyo SMS Assistant generates both short and long messages. In most instances, it will provide two shorter messages that require only one SMS to send and one longer message that will utilize two SMS to send.

Can content from the Klaviyo SMS Assistant be modified to match my brand voice?

Yes, any content created by the Klaviyo SMS Assistant can be customized to match a brand's unique voice. Marketers have the freedom to alter any of the generated examples to better resonate with their specific branding.

How does the Klaviyo SMS Assistant handle mobile carrier regulations?

The Klaviyo SMS Assistant handles mobile carrier regulations by being trained to create content that abides by these regulations. The assistant avoids sending any forbidden SMS content, ensuring compliance at all times.

Does the Klaviyo SMS Assistant provide multiple copy options for SMS campaigns?

Yes, the Klaviyo SMS Assistant provides multiple copy options for SMS campaigns. After the user selects the type of campaign and provides a brief description, the tool generates 3 messages based on the inputs.

Is the Klaviyo SMS Assistant suitable for beginners in SMS marketing?

Yes, the Klaviyo SMS Assistant is suitable for beginners in SMS marketing. The tool eliminates the content creation learning curve for this new channel, simultaneously providing confidence that the messages will meet compliance regulations.

What types of campaign can the Klaviyo SMS Assistant aid with?

The Klaviyo SMS Assistant can assist with various types of campaigns including promotional campaigns, product announcements, newsletters, and others. Users select the campaign type and the assistant crafts appropriate messages.

How does the Klaviyo SMS Assistant generate content specific to campaign information?

The Klaviyo SMS Assistant generates content specific to campaign information by using the information provided by the user. This includes the type of campaign and a brief campaign description that details what the campaign is about.

How does the Klaviyo SMS Assistant integrate with the SMS campaign editor?

The Klaviyo SMS Assistant integrates seamlessly with the SMS campaign editor. Users can access the SMS Assistant by clicking the purple lightbulb icon in the right hand corner of the SMS campaign editor.

Can I generate more ideas using the Klaviyo SMS Assistant?

Yes, more ideas can be generated using the Klaviyo SMS Assistant. Once the initial set of messages is generated, users have the option to click the 'Get More Ideas' button to yield a new set of message options.

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Klaviyo SMS Assistant

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