Code aware agentic marketing that scales.

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February 18, 2026

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Code aware agentic marketing that scales.

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Layers functions as an automated, comprehensive marketing solution. It leverages the potential of your application's code, processes trending information, and handles several aspects of your marketing operations.

Layers features Code-Aware Agentic Marketing, meaning it learns your app, your audience, and adapts to real-time trends to power marketing strategies.

Key features of Layers include Content Generation which employs agentic trend research to curate viral content specific to your app, thereby maximizing growth.

The service also manages automated ads, allowing users to set their budget while handling campaign launching and conversion tracking. Layers' Social Distribution feature optimizes the distribution of content across various social media channels while maintaining an optimized posting schedule.

The Social Engagement aspect of Layers enables automation of on-post engagement to instigate conversations and build communities. The platform also includes continuous account health monitoring to track engagement metrics and identify potential issues, ensuring the wellbeing and performance of your accounts.

Full Stack Marketing offers an integrated platform managing every channel, including content, social media, paid ads, email, user-generated content, App Store Optimization and more.

Considering its capabilities and wide range of offerings, Layers can be seen as a one-stop marketing solution.

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February 18, 2026

Mike Khristo

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Initial release of Layers.

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Mike Khristo

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Pros and Cons

Pros

Analyzes product codebase

Tailored action recommendations

Content generation and distribution

Performance analysis and insights

Scalability

Automated social media posting

Ad launch and optimization

User-generated content sourcing

SDK integration implementation

Attribution tracking setup

Granular decision-making control

Optimized for developers

Linked to GitHub

Optimized distribution to multiple platforms

Real-time trend research

Automated user engagement

Account health monitoring

All-in-one marketing solution

Automated Apple, Meta & TikTok Ads

UGC Creator Programs management

App Store Optimization

24/7 monitoring

Handles email marketing

Keyword Research & Tracking

Directory Submissions

Automated growth

Competitor Research

Managed UGC Programs

Multi-client workspaces in Teams

Volume credit pricing

Priority support and SSO in Teams

View 26 more pros

Cons

Requires GitHub for deeper functionality

May over-complicate simple tasks

Potentially unclear marketing strategy

Relies heavily on trends

Constant performance monitoring required

Code-aware marketing assumes code-quality

Marketing out of user control

Dependent on social media platforms

Lacks personalized human interaction

Ad management system unproven

View 5 more cons

Q&A

What is Layers?

Layers is an AI-powered marketing tool that learns about your business app, its audience, and current market trends to provide marketing that is both outcome-driven and automated. Key features encompass agentic trend detection, automated ad creation for various platforms, managed programs for user-generated content, app store optimization, round-the-clock account health monitoring, and social engagement that mimics human interactions.

What does code-aware mean in the context of Layers?

In the context of Layers, 'code-aware' means that the tool understands your app's code. It's capable of analysing your app's features, functionalities, as well as the way it interacts with users, and uses this information to form an efficient marketing strategy tailored to your app.

How does Layers use AI for marketing?

Layers uses AI to automate numerous marketing strategies such as detecting key trends, creating automated ads, managing user-generated content programs, performing app store optimization, monitoring account health continuously, automating social engagement, and analyzing the brand voice. It optimizes ad campaigns, automates content calendar creation, and can distribute content across various social media platforms. It also uses AI to generate unique content based on viral trends relevant to your app.

What is agentic trend detection?

Agentic trend detection is an AI-based feature of Layers that identifies current, relevant trends in the marketplace. This feature allows Layers to make informed predictions and decisions about marketing strategies for your app based on these trends.

Can Layers automate ad creation for both Facebook and TikTok?

Yes, Layers can automate ad creation for both Facebook, which it refers to as Meta, and TikTok. It handles everything from auto-launching campaigns to conversion tracking for these platforms.

How does Layers manage user-generated content?

Layers manages user-generated content through its various AI-based programs. These programs harness the content created by users to maximize the app's social reach and engagement. Details about the specifics of these managed programs are not explicitly stated on their website.

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What does app store optimization entail in Layers?

In Layers, app store optimization involves improving app visibility within app stores and increasing app conversion rates. The exact techniques that Layers uses for app store optimization are not explicitly outlined on their website.

How does Layers monitor account health?

Layers monitors account health by keeping track of engagement metrics 24/7 and detecting any social media shadowbans or restrictions. It can generate account warmup tasks and helps in debugging performance issues.

How human-like is the social engagement Layers offers?

The social engagement offered by Layers mimics human interaction very closely. It analyzes your brand voice and authentically replies to comments on your posts to increase engagement. The timing, selectivity, and voice of the replies are designed to feel human-like.

How does Layers detect a social media shadowban?

Layers detects a social media shadowban by monitoring engagement metrics on social media platforms around the clock. If there's an unusual drop in engagement or any other indicators pointing towards a shadowban or restriction, Layers will detect it. However, the exact mechanism of how it recognizes a shadowban is not detailed on their website.

How does Layers generate content based on viral trends?

Layers generates content based on viral trends by performing agentic trend research. It identifies the most viral content relative to your app and generates unique, highly specific content designed to maximize your app's growth.

Can Layers optimize my ad campaigns based on set budgets?

Yes, Layers can optimize your ad campaigns according to your set budgets. It takes into consideration your budget and manages everything from launching the campaign to tracking its conversion.

How does Layers automate the creation of a content calendar?

Layers automates the creation of a content calendar by deploying its AI algorithms to intelligently distribute content across multiple social accounts at optimal times. However, the exact details of how it automates the content calendar creation process are not given on their website.

Does Layers distribute content across multiple social accounts?

Yes, Layers can distribute content across multiple social accounts. It can auto-populate your content calendar and schedule the distribution of content across multiple channels at optimized times.

What engagement metrics does Layers monitor?

Layers monitors engagement metrics such as likes, shares, comments, follows, and other interaction metrics on an ongoing basis. However, specific details of all the metrics it examines are not provided on their website.

Can Layers manage email marketing and landing pages?

Yes, beyond the core functions of content creation, ad automation, and social media marketing, Layers also manages a broader range of channels such as email marketing and landing page management.

How does the interconnected system of Layers work?

The interconnected system of Layers works by ensuring that each layer or feature learns from the others. This interconnected learning results in effective, combined marketing efforts and maximizes your app's growth, although the specific mechanisms aren't detailed on their website.

What platforms can Layers automate ads for?

Layers can automate ads for Apple, Meta (Facebook), and TikTok. It handles everything from launching the ads to tracking their conversions.

How does Layers handle brand voice analysis?

Layers handles brand voice analysis by studying the tone and style of your brand's communication. Based on this analysis, it can authentically reply to comments on your social media posts to maximize engagement.

Can Layers detect trending content relevant to my app?

Yes, Layers has the ability to detect trending content relevant to your app. It performs what they call 'agentic trend research' to identify the most viral content relative to your app, aiming to create unique content that maximizes your app's growth.

What is Layers?

Layers is an automated, comprehensive marketing solution that extensively utilizes your application's code to process trending information and handle several aspects of your marketing operations. From content generation and social distribution to ad management and account health monitoring, Layers caters to various facets of marketing strategies, ensuring marketing operations scaled to your product and audience.

How does Layers work?

Layers performs an analysis of your software from your GitHub, this includes dissecting what you built, your intended customer profile, aesthetic, and tone. Based on this evaluation, it recommends a stack of 'Layers', a set of actions tailored specifically to your product. These actions encompass researching and generating content, distributing on various platforms, analyzing performance, and funneling insights to drive future content. When a content wins, Layers scales it further by suggesting next steps. The platform also suggests launching and optimizing ads on different channels when appropriate. For advanced examination, if GitHub is connected, it recommends SDK integration and attribution tracking setup.

Who can benefit from using Layers?

Layers is designed for developers who want to gain user base for their products but are not keen on marketing. Ideal users include indie developers, mobile app builders, SaaS founders, and any technology innovator who is interested in leveraging marketing automation for their software.

How does Layers incorporate my app's code into their marketing strategy?

Layer's Code-Aware Agentic Marketing understands your app, your target audience, and current trends to power a marketing strategy that scales. Proprietary AI technology is employed to analyze your app’s code in your GitHub repository to understand its features, functionality, and core value proposition. This deep-level understanding of your app influences the creation of a suitable marketing strategy including crafting content, engaging social media, and launching optimized ad campaigns.

What is 'Layers' Code-Aware Agentic Marketing'?

Layers’ Code-Aware Agentic Marketing is an approach where the platform learns about your app, your audience, and real-time trends to power a scalable marketing plan. By connecting to your GitHub, the platform's AI analyzes the code, aesthetics and the intended Customer Profile to craft a marketing strategy specifically designed for your app.

How does the content generation feature of Layers work?

Layers' Content Generation function performs agentic trend research to identify relevant viral content for your app and generates content designed to maximize your growth. With each content artifact being unique and highly specific to your app and audience, the Content Generation feature ensures your marketing communications are always in line with market trends, your app’s features, and the preferences of your target audience.

How can Layers help manage my social media posts and engagement?

Layers helps manage your social media posts by intelligently distributing content on multiple social accounts with an optimal cadence. The platform uses the Content Generation feature to ensure a steady inflow of content for your calendar. It also automates on-post engagement, manipulating conversations to build a community by analyzing your brand voice and replying to comments on your posts to maximize engagement.

What advertising platforms does Layers support?

Layers supports advertising on Meta (formerly Facebook), TikTok, and Apple's advertising platforms. The platform handles all aspects of ad management, including auto-launching campaigns and tracking conversions.

How does Layers ensure the health and performance of my accounts?

Layers features an Account Health module, which performs 24/7 continuous monitoring of engagement metrics and detects any potential shadowbans or restrictions. By generating intelligent warm-up recommendations and working behind the scenes, the Account Health feature ensures the smooth functioning and high performance of your accounts.

Does Layers offer any email marketing services?

Yes, Layers offers Email Marketing services. As part of its Full Stack Marketing solution, Layers can handle email campaigns along with managing content, social media, paid ads, user-generated content, and App Store Optimization.

Can Layers assist with App Store Optimization?

Yes, Layers can assist with App Store Optimization (ASO). ASO is a part of the Full Stack Marketing module and includes keyword research, tracking, and even support for SDK attribution.

How does Layers handle conversion tracking?

Layers handles conversion tracking within its ad management process. This means it tracks metrics related to ad performance, measures the effectiveness of advertising campaigns, and adjusts the campaign strategy based on these findings to ensure a higher conversion rate.

Does Layers facilitate User Generated Content creation?

Yes, Layers facilitates User Generated Content (UGC) creation. It sources, manages, and optimizes creators to curate UGC with just a few clicks, offering a managed UGC Creator Programs.

Can I monitor real-time trends with Layers?

Yes, Layers can monitor real-time trends. The platform's Agentic Trend Detection module allows it to identify and leverage the most viral content relative to your app and target audience. It employs this feature for content generation and other marketing strategies.

How does Layers' social distribution feature work?

The Social Distribution feature of Layers distributes user content on multiple social accounts intelligently, optimizing the timing and frequency of posts. The module generates data from the Content Generation function to make sure the calendar is always filled. It also allows users complete control over which content goes where.

What automated marketing strategies does Layers provide?

Layers provides exhaustive automated marketing strategies, including Agentic Trend detection, Automated Apple, Meta & TikTok Ads, Content Generation, and Social Media Management. The platform also offers services in Managed UGC Creator Programs, App Store Optimization, 24/7 Account Health Monitoring, and a built-in Human-like Social Engagement for users.

Can it help me manage multiple marketing channels?

Yes, Layers is built to manage multiple marketing channels. As part of its Full Stack Marketing feature, it can handle all channels such as content, social media, paid ads, user-generated content, App Store Optimization, and email all in one place.

How does the platform analyze my brand for content generation?

Layers uses proprietary AI algorithms to analyze your app's code and other elements provided in your GitHub repository, such as structure, functionality, aesthetic, intended customer profile, and more. This deep understanding of your brand and app allows Layers to generate highly specific and engaging content for your audience.

How customizable is the marketing strategy provided by Layers?

Layers' marketing strategy is highly customizable according to the needs of your application. The initial strategy generates from an extensive analysis of your app's code via your GitHub repository. Further, with continuous monitoring and real-time engagement analytics, the strategy is continuously optimized. From generating unique user content to managing social media channels and launching ads, every aspect of the strategy is tailored to your product's requirements.

Does Layers offer any integrations with other marketing tools?

The specific integration capabilities with other marketing tools are not explicitly mentioned on their website. However, as part of comprehensive marketing operations, the platform can provide managed UGC Creator programs, App Store Optimization, and integration with GitHub, pointing towards an adaptable architecture that potentially integrates well with other tools.

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