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LensAi

AI-powered ads placed directly into detected objects in visuals.

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March 15, 2023

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LensAi

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AI-powered ads placed directly into detected objects in visuals.

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Overview

LensAI is an AI-powered contextual computer vision ad solution that offers efficient monetization of web traffic. This platform can identify objects, logos, actions, and context within visual content and place ads directly into them, providing highly relevant and less intrusive ads to the user.

LensAI benefits all key stakeholders of the digital advertising ecosystem, including publishers, advertisers, and users, by creating personalized ad experiences that cater to the context in which the audience is browsing.

LensAI provides publishers with previously unoccupied in-image and in-video spaces that receive user’s maximum attention. They also equip publishers with tools to tune ad campaigns in a native way to any screen environment.

LensAI targets audiences based on the content they are interested in by contextual targeting, which does not require tracking users and eroding their trust via gathering third-party cookies.

LensAI identifies objects and entities detected in visual content that count as relevant ones, enabling advertisers to reach relevant audiences effectively and ethically.

It stimulates impulse purchasing among users, creating an instant seamless sale experience for the advertiser. LensAI is part of the future of contextual advertising, where the privacy of users comes first.

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Pros and Cons

Pros

Contextual ad placement

Identifies objects, logos, actions

Less intrusive ads

Stimulates impulse purchasing

Privacy of users prioritized

Publisher tools for tuning

Ad placement in-image and in-video

Associative advertising algorithm

Instant product/service sales

Relevant ads without user tracking

Unique in-image & in-video slots

No manual work for ads

Co-exist with traditional advertising

Intelligent, eye-pleasing ads

Clickable shopping feature

Skyrocketed advertising conversions

Precise ad targeting

Interactive ad formats

No dependence on cookies

Ads tailored to browsing context

Instant seamless sale experience

Analyzes visual, textual, audio content

Ad embedded in real-time

Tackling cross-screen challenges

Ads quality over quantity focus

Ethically reaching relevant audiences

Cookie-less advertising experience

Respects user privacy

View 23 more pros

Cons

No clear API documentation

No mobile app version

Not open-source

Unpredictable efficient ad matching

No manual ad control

Lack of publisher approval process

Potential for controversial ad contexts

Doesn't work with ad-blockers

Might place inappropriate ads

Limited to visual content

View 5 more cons

Q&A

What is LensAI?

LensAI is an AI-powered contextual computer vision ad solution that monetizes web traffic by placing ads in the visual content. It identifies objects, logos, actions, and context within visual content and places ads directly into them, ensuring relevance and reducing intrusiveness for users. LensAI creates personalized ad experiences to cater to the context in which the audience is engaged in browsing.

How does LensAI place ads within visual content?

LensAI places ads within visual content by using its AI to perform in-depth analysis of visual, textual, and audio content to establish the best contextual ad perspective. Relevant ads are then either embedded directly into objects detected in the visual content or attached to the entire image or video scene in real-time, in less than a second.

What types of ads does LensAI support?

LensAI supports two types of ads - Brand Awareness Ads and Product Ads. Brand Awareness Ads leverage an associative advertising algorithm to tap into the user's emotions and stimulate the urge to buy. Product Ads are designed for instant product/service sales straight, originating from the relevant ad content in real time.

What are the benefits of using LensAI for publishers?

Publishers using LensAI benefit from innovative Ad Slots that offer previously unoccupied in-image and in-video spaces capturing maximum user' attention. No manual work or pre-processing is required to serve ads. Additionally, the LensAI platform is designed to co-exist with traditional forms of advertising further enhancing monetization opportunities.

What are the benefits of using LensAI for advertisers?

Advertisers using LensAI enjoy significant ROI for their marketing investments. The precise ad targeting made possible by LensAI's Contextual Engine enables ideal ad delivery by embedding ads straight into relevant visual content exactly when users are consuming that content. In addition, LensAI's ad formats are interactive and designed in a way that mimics shopping hints to maximize user engagement.

What is the advantage of LensAI for users?

LensAI brings an advantage to users by providing ads that are less intrusive, more relevant to the content, and unobtrusively placed. In addition, LensAI provides a clickable shopping feature, allowing users to make purchases instantly, enhancing their shopping experience.

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How does LensAI facilitate privacy for users?

LensAI facilitates privacy for users by targeting audiences based on the content they are interested in rather than collecting personal information. This method eliminates the need for tracking users or gathering third-party cookies, enhancing user trust and respect for privacy.

How does LensAI detect relevant content for ad placement?

LensAI detects relevant content for ad placement by using its Contextual Engine. It identifies objects, actions, logos and context within visual content that are pertinent to the ad to be served. By this process, it ensures that the ads are contextually relevant and adds value to the user's browsing experience.

What does the LensAI platform offer to publishers?

LensAI offers publishers with previously unoccupied in-image and in-video spaces that receive maximum user attention, tools to fine-tune ad campaigns to any screen environment, and opportunities to efficiently monetize web traffic. It allows for co-existing with traditional forms of advertising and requires no manual work for ad serving.

Does LensAI require user tracking or third-party cookies?

No, LensAI does not require user tracking or the gathering of third-party cookies. It believes in delivering relevant ads across the web without eroding user trust, prioritizing first-party relationships, and emphasizing respect for user privacy. It's a cookie-less solution that reaches relevant audiences effectively and ethically.

Can LensAI be used for image and video content?

Yes, LensAI is designed to work with both image and video content. It's able to identify and place ads within objects, logos, actions, and context detected in these different types of visual content.

Does LensAI support different screen environments?

Yes, LensAI provides tools to publishers to tune the ad campaigns in a native way to any screen environment, ensuring that ads are effectively displayed regardless of the device or platform the user is accessing the content from.

What type of AI technology does LensAI use?

LensAI uses Associative Thinking AI. This AI technology performs in-depth aggregate analysis of visual, textual, and audio content to establish the best contextual ad perspective in real-time.

How does LensAI stimulate impulse purchasing?

LensAI stimulates impulse purchasing among users by tapping into their emotions with a unique associative advertising algorithm. It offers a solution to satisfy the shopping urge by making relevant ads unobtrusively clickable, leading to instant sales for advertisers.

What is the process for embedding ads into content with LensAI?

The process for embedding ads into content with LensAI begins with the publisher creating or choosing pre-published content. The user then comes across interest-based content, after which LensAI's AI performs in-depth analysis of the content to establish the best contextual ad perspective. Relevant ads are then embedded directly into detected objects in the visual content or attached to the image or video scene in real-time.

Can LensAI identify objects and logos?

Yes, LensAI does have the capability to identify objects and logos within visual content. This allows for more precise and contextual ad placement, resulting in ads that are highly relevant to the content being viewed by the user.

How does the context play a role in LensAI's ad placement?

The context plays an integral role in LensAI's ad placement. By identifying the context within which the audience is browsing, LensAI is able to deliver personalized ad experiences that resonates with the users' immediate interests and drive high conversions for advertisers.

How can LensAI make ads less intrusive for the audience?

LensAI makes ads less intrusive for the audience by placing them directly into relevant objects and scenes within visual content. The ads are designed to co-exist unobtrusively with the content and are highly relevant, thereby reducing the likelihood of interruption and ensuring a smooth browsing experience for users.

How does LensAI help with efficient monetization of web traffic?

LensAI helps with efficient monetization of web traffic by offering innovative Ad slots, which includes unused in-image and in-video spaces that receive maximum user attention. By placing well-targeted and relevant ads in these highly visible spots, publishers are able to maximize ad revenues with LensAI.

What innovative ad slots does LensAI offer?

LensAI offers innovative Ad slots for publishers that involve previously unoccupied in-image and in-video spaces that receive maximum user attention. These Ad slots do not require any manual work or pre-processing to serve ads and are designed to co-exist with traditional forms of advertising.

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