Protect public figures from online content misuse

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January 29, 2023

Loti

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Protect public figures from online content misuse

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Overview

Loti is a digital tool which automates the detection and takes down the misuse of a public figure's digital likeness across the internet. The utility serves high-profile individuals such as artists, athletes, executives, and creators and is designed to protect against fraudulent social media accounts, fake endorsements, any presence on explicit/adult content, and deepfakes.

Loti provides constant web scanning services, identifying places where the individuals face or voice show up. The tool ensures control over content by structuring agreements based on factors like windowing, length of appearance, specific social/distribution channels, and geographic and spoken language.

One key feature of Loti is its license management platform, which allows public figures to control their content according to the terms of their agreement and securely access their biometric data and generative AI models.

It also has a robust fake account protection mechanism, frequently scanning social media to find and eliminate any account pretending to be the concerned public figure and identifying deepfakes.

To manage content, Loti uses an automated, escalating takedown engine that operates around the clock. Essentially, Loti aims to protect a client's brand image, allowing them to concentrate on building their personal or professional brand.

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January 11, 2023

Initial release of Loti.

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Pros and Cons

Pros

Identifies intimate images/videos online

Helps protect online privacy

One-click image reclaim

Does not store personal images

Default opt-out design

Resources for user guidance

Online protection for public figures

Automated detection and takedown

Comprehensive digital likeness protection

Frequent web scanning

Control over content distribution

Agreement structuring

License management platform

Secures biometric data access

Detects and removes fake accounts

Automated takedown engine

24/7 brand image protection

Management of geograhic/language distribution

Window, length of appearance control

Protects against deepfakes

Daily scanning of social media

Success rate in 17 hours

Specific social/distribution channels control

Scans over 100M images/videos daily

Possible revenue recapture

License likeness on terms

Fake endorsement detection

Warns of any infringements

Enforces agreed terms

Constant brand image monitoring

Industry-targeted development

Helps content creators, individuals, parents

Extensive support resources

Protects against fraudulent endorsements

Quick photo identity confirmation

Biometric data security

Deepfake account identification

Automated escalating takedown

Studios and labels protection

Secure client biometric data

Seamless integration with Watchtower

Ensures client likeness protection

Fake account elimination

Helps clients sign more deals

Identification of voice show up

Language specific content distribution

Public figure licensing backbone

Client work protection

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Cons

Limited to public figures

No real-time detection

No raw data access

Doesn't support audio scanning

Explicit content may be missed

Dependence on perfect facial recognition

May miss minor violations

No multi-language support

Inefficient for large data volumes

Targeted age verification absent

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Q&A

What is Loti?

Loti is a facial recognition technology providing online protection for public figures. It offers automated detection of the misuse of users' digital likeness across the internet. Suitable for high-profile individuals like artists, athletes, executives, and creators, Loti defends against fake social media accounts, endorsements, explicit content, and deepfakes. It offers constant web scanning to identify where the user's face or voice appears. It also includes a license management platform for better content control, and fake account protection mechanisms.

How does Loti's facial recognition technology work?

Loti's facial recognition technology works by constantly scanning the web for images and videos that match a specific user's likeness. It looks for close matches across the internet, identifying locations where the user's face or voice show up. When it finds potential misuse of the user's likeness or content, the information is surfaced to the user to take appropriate action.

Can Loti find explicit images or videos of mine online?

Yes, Loti is capable of identifying explicit images or videos of a user online. It diligently scans millions of images and videos each day for misuse of the user's content or likeness, including explicit content.

How can I retrieve my intimate images using Loti?

Using Loti, you can reclaim your intimate images with one click. Certain permissions and credentials might be required to be validated to ensure the rightful owner is making the claim.

What measures does Loti take to ensure privacy and security?

Loti does not store any personal images or data, reflecting its commitment to privacy and security. It operates on a default opt-out principle, ensuring a minimal data footprint. Its privacy policy and terms of service are projected to detail their data handling and user protection measures.

Can Loti detect misuse of a public figure's digital likeness on the internet?

Yes, Loti specialises in detecting misuse of a public figure's digital likeness on the internet. Through automated scanning and facial recognition, it identifies the places where individuals' faces or voices show up. Once detected, it either brings this to the user's notice or directly initiates takedown actions.

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Does Loti offer protection against fraudulent social media accounts?

Yes, Loti provides protections against fraudulent social media accounts. It frequently scans social media to find and eliminate any account pretending to be the public figure in concern. Keep in mind that user authorisation is required to execute these actions.

How does Loti identify and eliminate fake social media accounts?

Loti identifies and eliminates fake social media accounts by frequently scanning social media platforms. If it finds an impersonating account, it initiates automated, escalating takedown actions unless the profile is eliminated.

What is Loti's license management platform?

Loti's license management platform is a feature that allows users to control their content according to the terms of their agreement. This system caters to high-profile individuals, enabling them to write simple rules based on the approved terms. Agents looking to sign more deals for digital likeness can use this tool to ensure the talents' likeness is protected from misuse.

How does Loti control the distribution of my content?

Loti controls the distribution of your content through agreements structured based on factors like windowing, length of appearance, specific social or distribution channels, and geographic and spoken language. Its escalating takedown engine, operating 24x7, helps maintain control by identifying infringing accounts, content, and recapturing revenue.

What measures does Loti take to handle deepfakes?

Loti is equipped with deepfake detection capabilities. It can identify and warn users about deepfakes featuring their likeness, and initiate relevant takedown actions. Moreover, users can set rules to get these takedowns, no matter where the deepfakes appear on the public web.

How does Loti help protect my brand image online?

Loti helps protect your brand image online by proactively scanning the internet for misuse of your content or likeness, identifying fake social media accounts or endorsements, explicit content, and deepfakes. It also lets you control the distribution of your content, ensuring it is shared according to your terms, thus preventing any potential harm to your brand reputation.

How does Loti's automated takedown engine operate?

Loti's automated takedown engine operates 24x7, targeting infringing accounts and content. It works on escalating levels, ensuring a high success rate of takedown within 17 hours on average.

Can I use Loti to recapture revenue from infringing content?

Yes, through Loti, users can recapture revenue from infringing content. The platform will identify cases of unlicensed distribution of their content, surfacing these instances to the user for revenue recapture or removal.

What does Loti's 'Watchtower' feature do?

The 'Watchtower' feature in Loti provides protection against fake accounts, endorsements, explicit content, and deepfakes. It also helps with the unlicensed distribution of your content, scanning over 100 million images and videos each day for possible infringements.

How does the 'Vault' feature on Loti work?

The 'Vault' feature in Loti is a licensing platform for public figures, enabling them to control their content to the terms of their agreement. It allows users to structure their agreement based on various aspects like windowing, length of appearance, specific social or distribution channels, and geographic and spoken languages.

Does Loti offer a demo?

Yes, Loti offers a demo to let potential clients explore its features and understand its operations. You can contact the company to schedule this.

How frequently does Loti scan the internet for misuse of my content or likeness?

Loti scans the internet every day for misuse of your content or likeness. It examines millions of images and videos per day to identify potential infringements or misuse.

What is Loti's success rate in content takedown?

Loti's automated, escalating takedown engine boasts a 95% success rate in content takedown, typically within 17 hours.

What resources does Loti provide to better understand how to protect my online images?

For better user understanding, Loti provides resources such as blogs, support, and a FAQ page. This content helps individuals learn more about protecting their online images and maintaining their digital privacy in general.

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