AI-powered retention marketing for eCommerce growth

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June 13, 2023

Moda

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AI-powered retention marketing for eCommerce growth

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Overview

Moda is an AI-powered growth platform primarily intended for eCommerce businesses. The tool offers a suite of features that aim to level up retention marketing, including email and SMS automation, popups and forms, smart segments, and analytics.

Moda integrates with Shopify to leverage real-time data, allowing businesses to provide customers with an exceptional experience.Moda's smart emails enable businesses to send hyper-personalized emails at scale, while the smart SMS feature makes it easy to send targeted messages that convert.

The popups and forms feature allows businesses to grow their audience and drive sales. Moda also offers ready-made pre- and post-purchase automations, making it easier to retain customers with actionable segments.

The analytics feature provides real-time insights, helping businesses make better decisions.The tool supports WhatsApp marketing for eCommerce, allowing users to reach customers where they are.

Moda also offers an extensive resource library, including a blog, help center, partner program, events, eCom glossary, and app library, aimed at accelerating eCommerce growth journeys.Moda aims to drive revenue from owned channels, increase conversions with personalization, and speed up marketing workflows by 70%.

The platform provides an all-in-one growth solution that integrates with over 100 customer touchpoints, collects data with forms, and connects with top eCommerce apps.

The platform's easy-to-use interface supports drag-n-drop customization, which can help businesses easily create and customize emails, initiatives, and automations.

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March 30, 2023

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Pros and Cons

Pros

Email and SMS automation

Real-time data integration

Shopify integration

Hyper-personalized emails

Smart segments

Real-time analytics

WhatsApp marketing support

Resource library

Drag-n-drop customization

Over 100 customer touchpoints

Increases marketing workflow speed

One-click retention playbooks

Personalization at scale

All-in-one growth solution

Supports no-code customization

Ready-made automations

eCommerce apps connection

Real-time customer data

Ready-to-use RFM segments

Customizable segments

Event and property filters

Personalized product recommendations

Optimizable customer journeys

Omnichannel marketing attribution

Access to report templates

Customer data actionable segments

Automation for higher conversions

Forms and pop-ups feature

50+ eCommerce integrations

Real-time customer profiles

Accelerates eCommerce growth

Multiple templates selection

Proven retention playbooks

Affordable growth pricing

Supports email, SMS, forms

Omnichannel marketing revenue growth

Customer data collection forms

Saves time and money

Increases revenue by personalization

Custom journey creation

Drag-n-drop email builder

Real-time customer behaviours

Increases conversions by 3.5X

Marketing segmentation

Understands business metrics

SMS and WhatsApp marketing

View 41 more pros

Cons

Only integrates with Shopify

Lacks ad channels support

No native mobile application

Limited personalization features

Lacks depth in automation

Not user-friendly interface

Limited segmentation capabilities

No multi-language support

Extensive but complex resource library

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Q&A

What is Moda's main functionality for eCommerce businesses?

Moda specializes in providing feature-rich, AI-powered growth solutions for eCommerce businesses. Its platform covers multiple aspects of marketing management that aim to enhance customer retention. These include email and SMS automation, the creation of popups and forms, segmentation based on behavioural data, and insightful analytics. Moda also caters to eCommerce businesses by enabling automation of pre and post-purchase processes.

How does Moda's email automation work?

Moda uses its smart email feature to allow businesses to send hyper-personalized emails at scale. This is achieved through advanced segmentation, which leverages customer data, to target emails accurately. It also supports automation for optimal efficiency.

What features does Moda offer for SMS automation?

Moda's smart SMS feature enables businesses to send targeted messages that convert. This is made possible by leveraging customer data for precise targeting, and by automating SMS communication to enhance efficiency and reach.

What type of data can Moda's analytics feature provide?

Moda's analytics feature provides real-time insights about customer activities and campaign effectiveness. Businesses can leverage these insights to monitor and understand their customer behavior and make data-driven decisions to optimize their strategies.

How does Moda integrate with Shopify and what benefits does it offer?

Moda offers seamless integration with Shopify, enabling businesses to leverage real-time data for a more enhanced customer experience. This integration allows the platform to utilize customer data from Shopify to provide hyper-personalized interactions and improve overall service delivery.

Can Moda assist in creating popups and forms for my website?

Yes, Moda has features for creating popups and forms on your website. It's designed to help businesses grow their audience and drive sales by collecting customer data through these engaging and user-friendly interfaces.

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What resources are available in Moda's resource library?

Moda offers an extensive resource library aimed at accelerating eCommerce growth journeys. This includes a blog, a help center, a partner program, eCommerce events, a glossary, an app library, and even podcasts.

How does Moda aid in driving revenue from owned channels?

Moda aims to drive revenue from owned channels by offering a suite of features like email automation, SMS automation, smart segments, and analytics. By leveraging personalized customer interactions and extensive automation, businesses can boost their revenue potential significantly.

Does Moda support WhatsApp marketing for eCommerce?

Yes, Moda offers support for WhatsApp marketing for eCommerce. This feature allows businesses to reach customers on a platform they frequently use, thus facilitating increased engagement and conversions.

How does Moda support personalization for increasing conversions?

Moda aids in increasing conversions by offering personalized customer interactions. It utilizes real-time data to create hyper-personalized emails, targeted SMS messages, and effective popups and forms. This personal touch can significantly improve the conversion rate.

Can Moda speed up my marketing workflows?

Moda is designed to speed up marketing workflows by as much as 70%. This is achieved through its extensive automation functionalities, which handle tasks such as sending emails and SMS, displaying popups and forms, and creating smart segments.

What eCommerce apps can Moda connect with?

Moda can integrate with over 100 eCommerce apps. This high level of connectivity extends the platform's functionality, allowing it to leverage a wider range of customer touchpoints and enhance its data-driven marketing capabilities.

Does Moda allow drag-n-drop customization for emails and automations?

Yes, Moda provides a user-friendly interface which supports drag-n-drop customization. Businesses can use this to easily create and customize emails, initiatives, and automations without requiring extensive technical knowledge.

How does Moda work with customer touchpoints?

Moda works with customer touchpoints by integrating with over 100 of them and collecting data through forms. Its platform processes this data and uses it for insightful analytics, targeted campaigns, and personalized communications for increased customer satisfaction and conversions.

What are Moda's ready-made pre and post-purchase automations?

Moda offers ready-made pre and post-purchase automations that simplify the customer journey. These automations are devised to retain customers with actionable segments that are more likely to convert.

Can Moda increase my audience and drive sales?

Yes, Moda can help grow your audience and drive sales. Its popups and forms feature not only captures customer data but is also designed to engage visitors and convert them into customers, thereby growing your audience and increasing sales.

What does Moda's smart emails functionality entail?

Moda's smart emails functionality leverages customer data to send hyper-personalized emails at scale. This means that each email is contact-specific, ensuring communication that is highly relevant to the customer's preference and behavior.

Is Moda a growth solution for all eCommerce businesses?

Yes, Moda is designed as an all-in-one growth solution that is suitable for all eCommerce businesses. Regardless of the business's size, Moda provides extensive functionality, including personalized automation features, advanced analytics, and an easy-to-use interface.

What is Moda's smart SMS feature and how does it improve conversions?

Moda's smart SMS feature is a key functionality aimed at improving conversions. By using targeted messaging based on customer data, businesses can effectively engage with their audience and drive them towards desired actions, thereby increasing the conversion rate.

Can I use Moda to retain customers with actionable segments?

Yes, businesses can use Moda to retain customers with actionable segments. By analyzing and understanding customer data, Moda enables businesses to create segments that facilitate targeted and personalized interactions, thereby improving customer engagement and retention.

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