Overview

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OpinioAI is an AI-powered research platform that helps researchers conduct product and marketing research by providing relevant insights, data, and opinions using AI language models.

This tool allows users to build an AI version of their buyer persona and focus their research efforts on relevant areas. Researchers can ask anything they like from predefined personas and evaluate content from the perspective of their core personas.

OpinioAI aims to help researchers replace traditional data collection methods and work faster, easier, and leaner by tapping into the statistical engines of Large Language Models (such is GPT-3) and exploring the possibilities of these AI models.

At the moment, the MVP feature set of the tool applies persona traits over a vanilla model, but the tool's creators plan to expand the feature set to cover fine-tuned models, complex survey design, bulk answers, analysis, and reporting.OpinioAI offers a free sign-up option and an AI-powered research platform to kickstart marketing research with relevant insights.

The tool also provides a simple and scalable data collection method without relying on polls, surveys, or other legacy methods.

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Initial release

April 2, 2023

Initial release of OpinioAI.

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🇨🇿 Czech Republic

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$99/month

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Pros and Cons

Pros

Persona-based research

Replaces traditional data methods

Statistical engine use

Tap into GPT-3 capabilities

Future fine-tuned models

Complex survey design plans

Bulk answers feature

Analysis and reporting expansion

Free sign-up option

Scalable data collection

Polls and surveys elimination

Buyer persona creation

Ask anything feature

Content evaluation from persona's perspective

Marketing research kickstart

No credit card required

Focus-oriented research

Legacy method replacement

Relevant insight provision

Platform for product research

Platform for social research

User-friendly interface

View 17 more pros

Cons

Limited to predefined personas

Lacks fine-tuned models currently

No complex survey design

Doesn't support bulk answers

Missing analysis capability

Reporting feature not available

No legacy data integration

Can't simulate human samples currently

Not clear USPs evaluation

Limited MVP feature set

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Q&A

What is OpinioAI?

OpinioAI is a product research platform powered by AI. It assists in marketing research by providing relevant insights, data, and opinions. The platform allows researchers to simulate their buyer personas and focus on important areas of their product or marketing research.

How does OpinioAI use AI to assist in marketing research?

OpinioAI uses AI language models to simulate a version of the user's buyer persona. It provides relevant insights, data, and opinions from the persona's perspective, enabling marketers to gather specific, consumer-focused data for their research. It seeks to replace traditional data collection methods and make the research process quicker and more efficient.

What are the key features of OpinioAI?

OpinioAI has several key features which include the capability to help build an AI version of a buyer persona, enabling the user to shape their research to their bespoke needs. Users can ask anything they like from predefined personas and evaluate content from the perspective of these personas. Additionally, OpinioAI allows you to evaluate positioning statements, value propositions, USPs, pains, challenges and more from the perspective of your core personas.

What is the function of AI models such as GPT-3 in OpinioAI?

In OpinioAI, AI models like GPT-3 are used as the underlying technology to simulate human samples and extract their opinions in detail and nuance. Essentially, these models provide the opinions, data, and insights that OpinioAI pulls from during its analysis, enabling the platform to provide highly relevant and specific information to users.

How does OpinioAI help in creating buyer personas?

OpinioAI assists in creating buyer personas by allowing users to build an AI version of their buyer persona. This persona is constructed with the help of AI language models which simulate the persona traits imposed by the user. Researchers can frame their research and discoveries in a context that is relevant to them.

How does OpinioAI substitute traditional data collection methods?

OpinioAI employs AI language models to tap into statistical engines to replace traditional data collection methods. It does this by simulating an AI version of the buyer persona and extracting their opinions in detail and nuance. This eliminates the need for conventional methods like polls, surveys, and interviews, making the data collection process faster, easier, and leaner.

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How does OpinioAI evaluate content?

OpinioAI evaluates content by allowing users to ask anything from their predefined personas and analyze responses from the perspective of these personas. Hence, it offers an understanding and analysis of positioning statements, value propositions, USPs, pains, and challenges from the viewpoint of your core personas.

What is the future plan for OpinioAI in terms of feature expansion?

The future plan for OpinioAI in terms of feature expansion includes covering fine-tuned models, complex survey design, bulk answers, analysis and reporting. These advancements aim to enhance the platform's capability and provide a more comprehensive AI-powered research solution for users.

How scalable is OpinioAI as a research tool?

OpinioAI is highly scalable as it is an AI-powered platform that can quickly adapt to different projects and research needs. It doesn't rely on polls, surveys, or traditional methods, making it a versatile tool suitable for various research scopes - from marketing, product to social research.

What data can someone gain from using OpinioAI?

Users of OpinioAI gain a variety of insights, data and opinions relevant to their research. Building an AI version of their buyer persona allows for focused approach, and they can gather opinions in detail and nuance. These opinions and insights can directly help in making tailored marketing and product decisions.

What is the purpose of creating an AI version of a buyer persona on OpinioAI?

Creating an AI version of a buyer persona on OpinioAI allows researchers to focus their research in a context that is relevant to them. It also enables them to gain insights, data, and opinions from the perspective of their core personas which informs their marketing and product strategies.

Does OpinioAI require a credit card to sign up?

OpinioAI does not require a credit card to sign up as mentioned on their website. Users can sign up for free and start using the AI-powered research platform.

Is there a free option for using OpinioAI?

Yes, OpinioAI offers a free sign-up option. This enables potential users to explore and understand the platform's capabilities without making an initial financial commitment.

What are the sign-up options for OpinioAI?

Users can sign up for OpinioAI directly on their website without the need for a credit card. The sign-up page can easily be accessed from the homepage.

How does an AI persona in OpinioAI interact?

An AI persona in OpinioAI interacts by providing insights, opinions, and data from the perspective of the simulated persona. Researchers can ask anything they like from these personas and analyze responses from the personas' perspective.

How can OpinioAI help in product research?

OpinioAI aids product research by enabling users to gain insights, data, and opinions through an AI version of their buyer persona. The AI model helps simulate human samples, thereby providing powerful and relevant opinions that assist users in their product research process.

Is OpinioAI's research method faster and leaner than traditional methods?

By leveraging AI, OpinioAI's research method is described as faster, easier, and leaner than traditional methods. It eliminates the need for conventional data collection methods like polls and surveys, hence speeding up the research process.

How are the insights provided by OpinioAI relevant for marketers?

The insights provided by OpinioAI are relevant for marketers because they are derived from a simulated version of their buyer personas. Consequently, these insights mirror carefully chosen buyer traits and deliver insights, data, and opinions that are directly applicable to the marketer's research scope.

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