Overview

Pencil is an AI-powered tool that helps ecommerce brands and agencies create ad variations faster and more efficiently. With Pencil, users can generate static and video ad ideas for all social channels and formats based on AI generation.

Additionally, Pencil provides AI predictions on which ad variations are most likely to perform based on over $1 billion in ad spend, saving users time and money on ad testing.

The tool also offers a drag-and-drop editing experience, allowing users to easily make changes to ad ideas in real-time. Users can gain insights into their best performing ads, including the copy, elements used, and tags, and compare their ad messaging and tactics to other brands in their sector using the benchmark feature.

Pencil offers multiple landing pages to fit users’ needs and the pricing varies depending on the selected plan. Furthermore, the tool provides an AI Ads Library, case studies, and a blog, along with an extensive help center and documentation pages.

With Pencil, users can create unlimited ad creatives with the help of generative AI, making the creative production process faster and more efficient while delivering better results to help businesses grow.

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March 1, 2022

Initial release of Pencil.

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🇬🇧United Kingdom

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Pros and Cons

Pros

Generates ad variations

Efficient ad testing

Drag-and-drop editing experience

Ad performance insights

Benchmarking against competitors

Offers multiple landing pages

Multiple pricing plans

Static and video ad generation

Helpful case studies

Comprehensive help center

Insights into copy, elements, tags

Real-time ad editing

Unlimited ad creatives

Connects to ad accounts

Import branding from assets

Generate or receive ads

Generates static and video ads

Real customer testimonials

View 13 more pros

Cons

No third-party integrations

Limited editing capabilities

No multilingual support

No download option for ads

No offline version

Complex user interface

No free version available

No real-time collaboration feature

Lacks progressive rendering

Variation prediction accuracy unclear

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Included in lists

Top AI tools for facebook ADS

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Q&A

What is Pencil?

Pencil is an AI-powered tool designed to facilitate the creation of ad variations for ecommerce brands and agencies. Its primary functionality includes the generation of both static and video ad ideas, prediction of high-performing ad variations, and provision of a real-time, drag-and-drop editing experience. Pencil saves time and resources on ad testing and provides users with insights on their best performing ads. The user can create unlimited ad creatives with the assistance of generative AI.

How does Pencil work?

Pencil operates by using AI to generate static and video ad ideas for all social channels and formats. It draws from a database of over $1 billion in ad spend to predict which ad variations are likely to perform the best. Users can make real-time updates to their ads using the drag-and-drop editor. With Pencil, users can see analytical insights into their most effective ads and compare their ad strategies with other brands in their sector. Pencil provides multiple landing pages based on user needs.

What platforms does Pencil support ad creation for?

Pencil supports ad creation for a wide range of platforms including Facebook, Instagram, TikTok, YouTube, and Amazon.

How does Pencil generate static and video ad ideas?

Pencil uses AI to generate static and video ad ideas for all social channels and formats. It uses existing ads' data to generate new ad ideas, and allows the users to edit these creatives in real-time using a drag-and-drop editing tool.

What does Pencil's predictive feature do?

Pencil's predictive feature uses artificial intelligence and data from over $1 billion in ad spend to forecast which ad variations are most likely to perform the best. This feature saves users time and money on extensive ad testing, by highlighting the versions that are most likely to succeed.

How does Pencil's drag-and-drop editing feature work?

Pencil's drag-and-drop editing feature allows users to make quick and easy modifications to their ad ideas in real-time. This simplifies the process of tweaking and refining ad executions without the need for advanced graphic design skills or software.

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What insights can Pencil provide for my ads?

Pencil offers insights into the user's best performing ads. It highlights key components such as the copy, elements, and tags used in the most effective ads. This information allows users to understand the key triggers of their ad performance and adjust their strategies accordingly.

Can I compare my ads to other brands using Pencil?

Yes, Pencil offers a benchmark feature that allows users to compare their ad messaging, results, and tactics with other brands operating in the same sector. This allows for competitive analysis and can help identify opportunities for strategic advancements.

What are the pricing plans offered by Pencil?

Pencil provides multiple pricing plans with the cost varying according to the selected plan. Specific details on the pricing plans are not disclosed on their website.

What is the AI Ads Library provided by Pencil?

The AI Ads Library is a resource offered by Pencil, which includes a variety of example ads generated via AI. The ad examples can serve as inspiration for users in creating their own ad variations.

What are the case studies provided by Pencil like?

The specific details of the case studies provided by Pencil are not disclosed on their website, but given Pencil's role in ad creation and marketing automation, they likely involve demonstration of the tool's effectiveness in creating and optimizing ads for brands and agencies.

How can I integrate Pencil with my existing tech stack?

Pencil facilitates integration with existing tech stacks by allowing users to connect their ad accounts for data analysis and asset libraries for incorporating branding, images, videos, and product information into ads. However, specific integrations are not mentioned on their website.

What does it mean that Pencil provides unlimited ad creatives?

The reference to unlimited ad creatives means that with Pencil, users can create an unlimited number of static and video ad variations with the assistance of generative AI. This allows for in-depth A/B testing and optimization for best results without additional cost per ad created.

What type of ad formats/file types does Pencil support?

The exact ad formats or file types supported by Pencil aren't clearly outlined on their website. However, it does mention the generation of static and video ad ideas, so it can be inferred that commonly used formats for these ad types, such as JPEG, PNG for static ads, and MP4 for video ads, should be supported.

Does Pencil provide any tutorials or guides on how to use the tool?

Though explicit mention of guides or tutorials isn't made on their website, Pencil does provide an extensive help center and documentation pages. These resources likely contain useful information and guidance for users on how to effectively use the tool.

What is the process to make changes to ad creatives in Pencil?

To make changes to ad creatives in Pencil, users utilize a drag-and-drop editor. This allows for easy modifications and updates in real-time without needing sophisticated design skills.

Can I gauge my ad performance based on sector benchmarking using Pencil?

Yes, Pencil offers the feature of sector benchmarking which allows users to compare their ad messaging, results, and tactics with other brands in their sector. This kind of comparison can yield insights into how the user's ad performance stacks up against the industry norm and highlight potential areas for improvement.

How is the performance of generated ads predicted in Pencil?

Pencil's performance prediction feature draws upon AI and data from over $1 billion in ad spend to predict which ad variations are likely to yield the best performance. This algorithm-based prediction can streamline ad testing and save time and resources.

What are the landing page options offered by Pencil?

Pencil offers multiple landing pages to fit users’ needs. Specific details about the types of landing pages provided are not provided on their website.

Does Pencil offer any customer support or help centers?

Yes, Pencil provides an extensive help center and documentation pages that can assist users in navigating and using the tool. Despite no specific mention of a dedicated customer support team or live support options, these resources indicate significant effort in customer assistance and problem resolution.

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