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AI Marketer for LinkedIn

October 10, 2023

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Roundabout

Influencer marketing

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Find and activate creators for AI-powered influencer marketing.

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Overview Discussion

Overview

Roundabout is an AI-powered micro influencer marketing platform aimed at activating creators for marketing campaigns across a variety of industry niches.

This tool goes beyond identifying influencers, enabling users to plan, execute, and track influencer marketing campaigns. Roundabout is designed to reduce complexity in influencer marketing for both brands and agencies, providing data-driven insights to identify optimal creators for a campaign.

Prices are determined based on the number of content pieces, influencers, and desired results, aiming for a tailored budget-friendly approach. The platform provides specific campaign brief templates for influencers containing all necessary information about storytelling, shipments, and deadlines.

Users can streamline content production, and track a campaign's performance in-depth, making data-driven decisions for more impactful campaigns. Roundabout is also keen on transparency, with no hidden charges or subscriptions, and provides strategic support when needed.

Pre-selection and validation of creators with full control over content approval, plus a comprehensive pricing structure provides a unique level of flexibility and control for users.

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September 9, 2023

Initial release of Roundabout.

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Pros and Cons

Pros

Micro influencer marketing

Campaign automation

Transparent pricing

In-depth campaign tracking

Data-driven decision making

Budget-friendly approach

Campaign brief templates

Content production streamlining

Control over content approval

Pre-selection of creators

Campaigns across 100+ niches

Saves 90% of time

Flexible pricing structure

High level of user control

High trust from brands

Niche and geography accuracy

Customizable influencer selection

No hidden charges

Strategic support when needed

No subscription requirements

Saves time

Calculable prices independently

In-depth performance tracking

Transparent data and process

Expansive creator list

Cross-industry application

Streamlined management process

Community of 20k members

Reach across 21 countries

+50 million interactions created

View 25 more pros

Cons

Limited to micro influencers

No app version

No free trial

Content approval required

Template-based campaign planning

Pricing per campaign

Geography verification unclear

Platform use complexity

Lack of clear ROI guarantee

The need for strategic support

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Q&A

How does Roundabout streamline influencer marketing campaigns?

Roundabout streamlines influencer marketing campaigns by providing comprehensive solutions that encompass planning, executing, and tracking influencer marketing campaigns. It offers specific campaign brief templates and a platform to streamline content production. It allows users to make data-driven decisions, track a campaign's performance with intricate depth and ensures flexibility and control over content approval with pre-selection of creators.

What is the process for identifying influencers on Roundabout?

Roundabout identifies influencers through a process powered by AI. This AI solution uses available data to analyze and pre-select creators suitable for a particular campaign. It offers the option of manually finalizing the chosen influencers, providing complete control to the user. The platform searches within 100+ industry niches to ensure the chosen influencer matches the campaign’s focus.

Can I track campaign performance with Roundabout?

Yes, you can track campaign performance with Roundabout. The platform enables its users to monitor the performance of their campaigns with in-depth tracking. This allows for real-time insights into the performance of the campaign and enables more effective decision-making, ensuring more impactful campaigns.

Are there any hidden charges or subscriptions in Roundabout?

No, Roundabout prides itself on transparency, with no hidden charges or subscriptions. All costs are outlined explicitly, making for transparent and upfront payments. Their services are pay-per-campaign, meaning you only pay for what you use, when you use it.

How does Roundabout ensure a budget-friendly approach?

Roundabout ensures a budget-friendly approach by offering all-inclusive flexible prices for campaigns. The price of your 1-month campaign is set based on the number of contents, influencers, and results you want to achieve. There are no negotiations needed, everything is tailored to the user's budget.

What niche marketing options does Roundabout provide?

Roundabout provides niche marketing options by leveraging data-driven AI technology to identify and activate creators across 100+ industry niches. It enables users to reach an unprecedented level of precision in influencer research, from the most challenging niches to geographical verification of creators.

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Can you control content approval on Roundabout platform?

Yes, on the Roundabout platform, you can control content approval. It ensures users have full control over the content approval process with the prerogative to pre-select and validate creators.

How does Roundabout assist in campaign planning?

Roundabout assists in campaign planning by providing users with strategic guidance when needed. The platform also offers specific campaign brief templates containing necessary information about storytelling, shipments, and deadlines, making it easier for users to outline their campaign strategies.

What makes Roundabout unique in micro influencer marketing?

Roundabout is unique in micro-influencer marketing as it uses AI to identify optimal creators for a campaign and offers an all-inclusive platform to plan, execute and track influencer marketing campaigns. It eliminates the complexity in influencer marketing by providing transparency, strategic support, flexible pricing, and control over content approval.

How do you determine pricing on Roundabout platform?

Pricing on Roundabout platform is determined by the number of content pieces, influencers, and desired results. This allows for a tailored, budget-friendly approach with all-inclusive prices. There is no negotiation needed, as pricing is fully calculable and independent.

What type of strategic support does Roundabout offer?

Roundabout offers strategic support to help its users when needed. The self-service platform comes with a streamlined management process, but if assistance is required, the Roundabout strategy team steps in to provide the necessary support.

Are there templates for campaign briefs on Roundabout?

Yes, Roundabout provides templates for campaign briefs. These templates are designed to guide users in providing all necessary information about storytelling, shipments, and deadlines for influencers tasked with the campaign.

How does Roundabout contribute to data-driven marketing decisions?

Roundabout contributes to data-driven marketing decisions by providing insights drawn from a voluminous database of information. The value of ‘transparency in data and process’ allows users to make data-driven choices by accessing verified insights. The platform also allows for in-depth performance tracking to make informed decisions for impactful campaigns.

What industries does Roundabout support for influencer marketing?

Roundabout supports influencer marketing across a wide range of industries including food, cosmetics, beverage, health & wellness, restaurants, fashion, and digital services. It offers the opportunity to identify and work with influencers within 100+ industry-specific niches.

How does Roundabout handle content creation for marketing campaigns?

Roundabout handles content creation for marketing campaigns through an intricate process that involves the involvement of chosen influencers. The platform allows users to provide detailed briefs, using templates or starting from scratch, about storytelling strategies and campaign details.

Is there a validation process for creators on Roundabout?

Yes, Roundabout has a validation process for creators. This process, supported by AI, validates insight data, verifies the engagement rate (ER%) and checks authenticity of followers for each creator to ensure only genuine and high-quality influencers are activated for campaigns.

What level of control does Roundabout give to users over influencer campaigns?

Roundabout provides its users with a superior level of control over influencer campaigns. Users can pre-select and validate creators, maintain control over content approval, invite creators manually for campaigns, and decide on their own budget, ensuring maximum flexibility and control in the campaign process.

How does the AI work in micro influencer identification on Roundabout?

The AI in Roundabout works by analyzing available data to identify ideal creators for different campaigns. It takes into consideration a variety of factors including the industry niche, campaign requirements and specific influencer characteristics to optimally match influencers to campaigns.

What type of analytics does Roundabout provide for marketing campaigns?

Roundabout provides in-depth tracking analytics for marketing campaigns. These analytics offer powerful insights into various performance aspects of the campaign, helping users to make informed decisions that lead to impactful campaigns.

How does Roundabout ensure quality and reliability in influencers?

Roundabout ensures quality and reliability in influencers through a thorough validation process. It only shows creators with validated insight data, verified engagement rate (ER%), and no fake followers. This ensures that users engage with genuine influencers that can deliver impactful results.

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