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I run a small online store and used to rely on stock photos for product mockups and promotional images. The problem was that they never quite fit what I needed. Either the lighting was off, the setting felt too generic, or I’d see the same image pop up on a dozen other websites. Editing them to match my brand took more time than it was worth. I started using Aux Machina a few weeks ago, and it’s completely changed my workflow. Instead of searching endlessly for something that’s *close enough*, I can just describe what I want—like a product sitting on a clean, minimalist desk with soft natural lighting, and get an image that actually fits. What’s even better is that I can refine the results instead of starting over from scratch. It’s been especially useful for seasonal promotions. For example, I needed holiday-themed images with a specific color palette to match my brand, and instead of settling for whatever stock sites had available, I generated exactly what I had in mind. The images look high-quality and professional, and I don’t have to worry about my competitors using the same ones. It’s saved me a ton of time, and the results feel a lot more unique and custom. I still use some stock images here and there, but for anything that needs to stand out, this has been a much better solution.

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